物流管理案例與分析(雙語版)

物流管理案例與分析(雙語版)

《物流管理案例與分析(雙語版)》是2019年清華大學出版社出版的圖書,作者是闞功儉。

基本介紹

  • 中文名: 物流管理案例與分析(雙語版)
  • 作者:闞功儉
  • 出版時間:2019年
  • 出版社: 清華大學出版社
  • ISBN: 9787512143708  
  • 定價:49 元
內容簡介,圖書目錄,

內容簡介

《物流管理案例與分析》(雙語版)共編寫了29個英文案例,分為八個模組:採購與供應商管理、物流行銷管理、運輸管理、倉儲與庫存管理、物流信息管理、供應鏈管理、國際物流和整合物流管理。每個案例之後安排了英文討論題和案例分析提示、中文的術語解釋和案例概述,有助於讀者迅速、準確地把握本模組的基本內容並拓展思路,學以致用。本書可作為普通高等院校物流管理、工商管理等專業碩士生與
本科生的教材和參考用書,也可作為國際商務與國際物流管理人員的培訓參考用書。

圖書目錄

Part One Procurement and Supplier Management 1
Case 1 Toyota’s supplier relationship management 3
Case 2 Chemstar and Loftech 9
Case 3 FBK Industries: Supporting the Paradigm Shift in Vendor Selection
through the Use of Multicriteria Methods for Sole-Sourcing 12
Part Two Logistics Marketing Management 27
Case 4 UPS and FedEx turn focus to consumer behavior 29
Case 5 Handy Tider, Inc. 35
Case 6 DHL Logistics’s Services Marketing Mix Efforts 41
Part Three Transportation Management 49
Case 7 Coals to Newcastle 51
Case 8 H. Stevens Inc. 55
Case 9 Ocean spray-shipping products more efficiently 59
Part Four Warehousing and Inventory Management 63
Case 10 Implementing CMI at the Whitbread Beer Company 65
Case 11 Healthy & handsome Trading 70
Case 12 Freshy company 75
Part Five Logistics Information Management 79
Case 13 Care-free Hut 81
Case 14 WorthPal Inc. 85
Case 15 Supply-Base Reduction at Rabbity 89
Case 16 Enterprise-Level Coordination at Zappos 92
Part Six Supply Chain Management 97
Case 17 Managing Growth at SportStuff 99
Case 18 Birth of a Sweater 104
Case 19 Dell Computers: using the supply chain to compete 108
Part Seven International Logistics 115
Case 20 Where to produce? 117
Case 21 Betty’s Brownies 120
Case 22 The Great Bite Peach Company 124
Case 23 Two Countries Compared: Switzerland and Chad 129
Part Eight Integrated Logistics Management 133
Case 24 ESB 135
Case 25 Tastyfood 139
Case 26 Online Sales and Local Store Availability: Combining the Best of Both
Worlds, or Not? 142
Case 27 Human resource management in Humanitarian Aid Supply Chains 145
Case 28 Fast Fashion Winner from Savvy Systems 148
Case 29 LIDL Sweden 163
Appendix A Guide to Case Analysis and Case Discussion 169
Part One Objectives of Case Analysis 171
Part Two How to prepare a Case for Class Discussion 172
Part Three How to participate in Class Discussion of a Case 174
References 176

相關詞條

熱門詞條

聯絡我們