校企合作系列叢書：商貿英語綜合教程

《校企合作系列叢書:商貿英語綜合教程(上冊)(套用英語專業)》以真實的商貿項目為線索，圍繞建立貿易聯繫、尋找客戶、貿易磋商、安排生產、商檢及出口許可、樣品與原材料跟蹤、產品包裝、國際貿易結算、貨物託運、保險、報關出口、清關單證和交單單證的繕制、結匯和核銷程式、退稅等主要業務環節展開，詳盡介紹進出口貿易活動內容，以期幫助學生掌握國際貿易的每筆交易從發生、發展到結束的整個流程。每個單元以幾個板塊圍繞一個主題通過形式多樣的訓練，培養學生用英語進行商貿業務交際的能力。教學內容以商務領域從業人員所需的職業技能為核心，堅持理論與實訓環節的銜接和融合。

基本介紹

• 中文名：校企合作系列叢書:商貿英語綜合教程
• 作者：縱瑞昆 張蕾
• 出版社：武漢大學出版社
• 出版時間：2013年5月1日
• 頁數：154 頁
• 開本：16 開
• ISBN：9787307107762 
• 外文名：Business English Integrated Course
• 語種：簡體中文, 英語

內容簡介

《校企合作系列叢書:商貿英語綜合教程(上冊)(套用英語專業)》強調以培養學生的職業能力為主旨，在學習商貿基礎知識的基礎上，注重學生運用英語的交際能力和處理業務的技能，培養學生用英語捕捉經濟信息的能力。

圖書目錄

Unit One The Organizational Structure of a Business Firm

Part One Listening in

Part Two Speaking

Part Three Texts

Part Four Grammar

Part Five Writing Skill

Part Six Reading Comprehension

Part Seven Corporate Culture

Unit Two Business Relationship Establishment

Part One Listening in

Part Two Speaking

Part Three Texts

Part Four Grammar

Part Five Writing Skill

Part Six Reading Comprehension

Part Seven Corporate Culture

Unit Three Foreign Trade Negotiation

Part One Listening in

Part Two Speaking

Part Three Texts

Part Four Grammar

Part Five Writing Skill

Part Six Reading Comprehension

Part Seven Corporate Culture

Unit Four Arrangement

Part One Listening in

Part Two Speaking

Part Three Texts

Part Four Grammar

Part Five Writing Skill

Part Six Reading Comprehension

Part Seven Corporate Culture

Unit Five Application

Part One Listening in

Part Two Speaking

Part Three Texts

Part Four Grammar

Part Five Writing Skill

Part Six Reading Comprehension

Part Seven Corporate Culture

Unit Six Requirement

Part One Listening in

Part Two Speaking

Part Three Texts

Part Four Grammar

Part Five Writing Skill

Part Six Reading Comprehension

Part Seven Corporate Culture

Unit Seven Packing

Part One Listening in

Part Two Speaking

Part Three Texts

Part Four Grammar

Part Five Writing Skill

Part Six Reading Comprehension

Part Seven Corporate Culture

Unit Eight International Trade Payment

Part One Listening in

Part Two Speaking

Part Three Texts

Part Four Grammar

Part Five Writing Skill

Part Six Reading Comprehension

Part Seven Corporate Culture

Appendix Ⅰ Keys

Appendix Ⅱ 公司/企業部門英文名稱

Appendix Ⅲ 國際貿易專有名詞