《會展英語》是2022年浙江大學出版社出版的圖書。
基本介紹
- 中文名：會展英語
- 出版時間：2022年5月1日
- 出版社：浙江大學出版社
- ISBN：9787308219174
內容簡介,圖書目錄,
內容簡介
本教材主要任務是培養學生用英語進行相關的展會活動，用英語與國外會展機構、協會進行會展調查、研究和管理工作，在國內外會展公司進行大型展會的策劃與管理、公關、廣告設計及推廣等工作的能力。力求實現讓學生掌握英語的綜合使用，並通過會展英語的學習，掌握會展的相關專業知識，鍛鍊學生運用英語解決相關會展問題的能力。
圖書目錄
Chapter 1 Exhibition and Convention
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 2 Size and Location
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 3 Promoting and Marketing
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 4 Preparation and Coordination
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 5 Booth Design and Construction
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 6 Presentation and Reception
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 7 Invitation and Thanks
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 8 Business Travel and Sightseeing
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 9 Logistics and Insurance
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 10 Complaints and Countermeasures
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 11 Follow-up and Assessment
Lead In
Warm Up
Situational Dialogues
Further Reading
References
