會展英語(第二版)

《會展英語(第二版)》是2016年東北財經大學出版社出版的書籍,作者是王芳。

基本介紹

  • 中文名:會展英語(第二版)
  • 作者:王芳
  • 出版時間:2016年12月28日
  • 出版社:東北財經大學出版社 
  • 頁數:208 頁
  • ISBN:9787565426643
  • 定價:30 元
  • 開本:16 開
內容簡介,圖書目錄,

內容簡介

本書共分10 章。每章設定了8 大模組: 學習目標、實操課文、辭彙、例句分析、翻譯練習、模擬訓練、技巧和策略、商務禮儀。每章以課文(中英文對照) 為學習重點, 附有辭彙、經典例句分析,讓學生了解現代國際會展運營的通用做法, 以及國際上的慣用文本、語言表達和相關翻譯技巧; 翻譯練習和模擬訓練, 讓學生能身臨其境地模擬實際工作,培養組織協調、整合創新的能力; 技巧和策略、商務禮儀, 讓學生充分領會現代商務文化, 包括禮儀和處理相關問題的策略, 達到活學活用。本書的翻譯練習的答案是以二維碼的形式提供的。本書最後的附錄提供了模擬訓練的參考答案。
本書第二版完善了個別版式, 修正了個別錯誤, 增加了Project 9 中的第3篇實操課文以及相應的辭彙。

圖書目錄

Project 1 Bidding for International Conference & Exhibition
Projects 1
Learning Targets 1
Practical Texts 1
Vocabulary 11
Example Analysis 12
Translation Exercise 15
Simulation Training 15
Techniques and Strategies 16
Business Etiquettes 17
Project 2  Agreements 21
Learning Targets 21
Practical Texts 21
Vocabulary 31
Example Analysis 32
Translation Exercise 36
Simulation Training 36
Techniques and Strategies 36
Business Etiquettes 37
Project 3  Business Negotiations 39
Learning Targets 39
Practical Texts 39
Vocabulary 48
Example Analysis 49
Translation Exercise 51
Simulation Training 52
Techniques and Strategies 53
Business Etiquettes 55
Project 4  Media Publicity 59
Learning Targets 59
Practical Texts 59
Vocabulary 65
Example Analysis 66
Translation Exercise 70
Simulation Training 70
Techniques and Strategies 70
Business Etiquettes 72
Project 5  Programme 74
Learning Targets 74
Practical Texts 74
Vocabulary 79
Example Analysis 80
Translation Exercise 83
Simulation Training 83
Techniques and Strategies 84
Business Etiquettes 85
Project 6  Construction 87
Learning Targets 87
Practical Texts 87
Vocabulary 91
Example Analysis 91
Translation Exercise 95
Simulation Training 95
Techniques and Strategies 96
Business Etiquettes 98
2 會展英語
Project 7  Gala Dinner 99
Learning Targets 99
Practical Texts 99
Vocabulary 104
Example Analysis 105
Translation Exercise 108
Simulation Training 109
Techniques and Strategies 109
Business Etiquettes 110
Project 8  International Business Trips 113
Learning Targets 113
Practical Texts 113
Vocabulary 122
Example Analysis 123
Translation Exercise 126
Simulation Training 127
Techniques and Strategies 127
Business Etiquettes 128
Project 9  Intellectual Property Rights 131
Learning Targets 131
Practical Texts 131
Vocabulary 135
Example Analysis 136
Translation Exercise 140
Simulation Training 140
Techniques and Strategies 141
Business Etiquettes 144
Project 10  Summary 145
Learning Targets 145
Practical Texts 145
Vocabulary 158
Example Analysis 159
Contents 3
Translation Exercise 163
Simulation Training 163
Techniques and Strategies 164
Business Etiquettes 165
Appendix  Reference Answer to Simulation Training 166

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