《新編旅遊英語教程（第二版）》是2013年08月東北財經大學出版社出版的圖書，作者是楊燕。
基本介紹
- 書名：新編旅遊英語教程（第二版）
- 作者：楊燕
- ISBN：978-7-5654-1227-1
- 頁數：231
- 定價：￥28
- 出版社：東北財經大學出版社
- 出版時間：2013年8月1日
- 開本：異型16
- 叢書名：21世紀高等院校旅遊管理精品教材
- 版次：2-4
內容簡介,圖書目錄,
內容簡介
楊燕等編著的《新編旅遊英語教程(附光碟第2版21世紀高等院校旅遊管理精品教材)》的內容生動、題材廣泛，書中內容主要涉及旅行社、旅遊飯店、航空運輸、旅遊歷史地理、國內外著名旅遊名勝古蹟、中外文化習俗等多個領域多個方面的相關知識，及時地向學生傳遞了相關知識信息。本教材主編寫目標是為旅遊管理專業學生及旅遊英語愛好者提供一本以培養英語語言能力為主，以充實旅遊知識為輔的英語教材。融知識性和趣味性於一體，幫助學生深入了解旅遊文化知識，熟悉旅行社、酒店及其他旅遊服務機構及其他業務知識，為學生今後從事旅遊及相關行業工作奠定良好基礎。本書非常注重語言的準確性和地道性，案例儘量取材於原版相關書籍。本書適用於旅遊英語專業二年級以上（包括二年級）學生使用，同時還可以作為旅遊管理專業學生的雙語教學教材或旅遊行為培訓教材。
圖書目錄
Unit One
Text A Travel as an Industry
Text B The Vacation and Leisure Traveler
Practical Writing: Notice ( 1 )
Supplementary Reading Basic Approaches to the Study of Tourism (1)
Unit Two
Text A What is Tourism?
Text B The Study of Tourism
Practical Writing : Notice (2)
Supplementary Reading Basic Approaches to the Study of Tourism (2)
Unit Three
Text A Globalization and the Tourism Industry
Text B Globalization and a New Type of Tourist
Practical Writing : Letter Writing ( 1 )
Supplementary Reading Insecurity, Risks and Crises in Tourism
Unit Four
Text A Cultural Tourism
Text B Cultural Effects of Tourism
Practical Writing : Letter Writing (2)
Supplementary Reading Different Types of Tourism
Unit Five
Text A Hospitality Resources
Text B What Is Hospitality Management?
Practical Writing: Invitation Card Writing
Supplementary Reading Ecotourism
Unit Six
Text A The Airline Industry
Text B The Motorcoach Industry
Practical Writing: Reservation Letter
Supplementary Reading Impact of Tourism on Employment
Unit Seven
Text A The Food Service Industry
Text B Junk Food and a Hectic Pace
Practical Writing: Letter of Confirmation
Supplementary Reading Early Food Services
Unit Eight
Text A Future Trends in Tourism
Text B The Arrival of Heritage Tourism
Practical Writing: Letter of Application
Supplementary Reading Are We There Yet?
Unit Nine
Text A Recreation
Text B Casinos and Gaming
Practical Writing : R6sum6
Supplementary Reading The Walt Disney Company
Unit Ten
Text A The Language of Tourism
Text B Attractions
Practical Writing: Thank-you Letter
Supplementary Reading Entertainment and Shopping
Unit Eleven
Text A Types of Travel Agencies
Text B Travel Agency Organizations
Practical Writing: Complaints
Supplementary Reading The World Tourism Organization
Unit Twelve
Text A The Channels of Distribution
Text B Specialty Channelers
Practical Writing: Letters of Inquiry or Request
Supplementary Reading Establish a Promotional Mix for Travel
Intermediaries
Unit Thirteen
Text A Special Segments of Business Travel
Text B Incentive Travel & Convention/Meeting Planners
Practical Writing: Welcome Speech
Supplementary Reading Tour Wholesalers and Operators
Unit Fourteen
Text A Studying Tourist Behavior
Text B Behavior of Individual Customers
Practical Writing : Advertisement
Supplementary Reading Bright Future for Travel Agents
Unit Fifteen
Text A Why is Demand Important?
Text B Market Potential Analysis
Practical Writing: Business Reports
Supplementary Reading Mass-Market Tourism
Unit Sixteen
Text A Life-Seeing Tourism
Text B Improvement in Educational and Cultural Content of Tourism
Practical Writing: Hotel Reservation Agreement
Supplementary Reading Types of Destinations--Travel Experiences --
References
