《新時期中國商業銀行CSR建設研究》是2016年經濟管理出版社出版的圖書，作者是朱文忠、王敏、劉世平、程霞。
基本介紹
- 中文名：新時期中國商業銀行CSR建設研究
- 作者：朱文忠、王敏、劉世平、程霞
- 出版社：經濟管理出版社
- 出版時間：2016年12月1日
- ISBN：9787509648414
內容簡介,圖書目錄,作者簡介,
內容簡介
Corporate Social Responsibility （CSR） refers to an enterprise's management philosophy that at the same time of creating profits to stakeholders it needs to assume responsibilities to its employees， customers， suppliers， community and society， including adhering to laws and regulations and business ethical principles， ensuring production safety and health， protecting labor benefits， protecting environments and natural resources， supporting philanthropy， and protecting disadvantaged groups， etc. CSR can be divided into four levels such as economic， legal， ethical and altruistic. Any business should be socially responsible， should not harm others and should create social benefits. In today's relationship era， an enterprise's actively taking social responsibilities to build a harmonious relationship with stakeholders like employees， customers， supplies and competitors， community and society is becoming a key factor for maintaining its long-term competitiveness and sustainability. In other words， an enterprise that creates benefits to society is actually creating benefits to itself. Otherwise， those firms that help others succeed will be more successful themselves. So it is necessary for modern businesses to integrate social responsibility targets into their ongoing business activities as a long-term strategy， which will ensure the long-term maximization of investors' benefits fundamentally.
圖書目錄
Chapter 1 Introduction
1．1 Research background and relevant questions
1．2 Research significance
1．3 Research aim and methods
1．4 Researchinnovation
1．5 Research framework
Chapter2 Literature Review
2．1 Definition of CSR
2．2 Theoretical skeleton of CSR
2．3 The theoretical framework and reflection of CSR
2．4 Drivers for CSR fulfillment
2．5 Chaptersummary
Chapter 3 Underlying Reasons of Commercial Banks' Taking Social Responsibilities
3．1 Introduction
3．2 Determinant of business era development
3．3 Determinant of modern corporate nature
3．4 Determinant of long -term shareholder interests
3．5 Determinant of inclusive ecological environment
3．6 Determinant of regulatory constraints
3．7 Determinant of social contract
3．8 Determinant of globalization
Chapter 4 Empirical Research on Commercial Banks' CSR
4．1Practices of well - known foreign banks' taking CSR
4．2 Current situation of Chinese commercial banks' taking CSR
4．3 Questionnaire and data analysis of banks' CSR performance
4．4 Chapter summary
Chapter 5 Commercial Banks' CSR Essence， Criteria and Mechanism
5．1 Commercial banks' CSR essence and concrete methods
5．2 Criteria for evaluating commercial banks' CSR performance
5．3 Commercial banks' CSR value construction mechanism
5．4 Chapter summary
Chapter 6 Conclusions and Suggestions
6．1 Conclusions
6．2 Suggestions
6．3 Research limitations
6．4 CSR challenges and further research prospects
Appendix 1 Questionnaire Survey on Commercial Banks' CSR Performance
Appendix 2 China Corporate CSR Evaluation Index System
Bibliography
作者簡介
朱文忠，博士、教授、博士生導師。河南大學外語系文學學士，英國南安普敦大學管理學院MBA碩士，中山大學管理學院企業管理博士，英國蘭卡斯特大學訪問學者。歷任中國工商銀行二級中高級管理職位，曾任廣東外語外貿大學國際商務英語學院副院長，研究生處副處長，商學院副院長兼MBA教育中心執行主任，現任商學院執行院長、教授、博士生導師，兼任《國際經貿探索》和《廣東財經大學學報》期刊英文編輯，廣東省社會責任研究會副秘書長，廣東省人力資源研究會副會長，中國企業管理研究會企業文化委員會副主任。具有複合型教師特色，全英或雙語講授《當代商業概論》、《管理學》、《商業倫理》、《當代商業倫理與社會責任》、《國際結算》、《商業銀行管理》等課程，其中《當代商業概論》獲評國家雙語教學示範課程和省級精品課程，《當代商業倫理與社會責任》獲評國家和省級精品視頻公開課程，《商業倫理》獲評省級研究生示範課程。英國政府“志奮領”獎學金獲得者。主要研究方向：企業社會責任研究、商務英語教育研究。近年發表論文數十篇，其中SCI、EI期刊論文4篇，CSSCI期刊論文20多篇，彼人大複印資料全文轉載3篇，被《新華文摘》轉載1篇；出版專著3本、編著和教材7本，其中國家“十一五”規劃教材1本，省級精品教材1本，完成或在研各類項目多項。
本書的其他三位作者，王敏、劉世平和程霞是廣東外語外貿大學高級翻譯學院的2015級碩士研究生。
