《數據驅動設計（影印版英文版）》是2017年10月1日東南大學出版社出版的圖書，由[美] 羅謝爾·金、伊莉莎白·F·邱吉爾、凱特琳·譚編寫。
基本介紹
- 中文名：數據驅動設計（影印版英文版）
- 作者：[美] 羅謝爾·金、伊莉莎白·F·邱吉爾、凱特琳·譚
- 出版時間：2017年10月1日
- 出版社：東南大學出版社
- ISBN：9787564173555
內容簡介,圖書目錄,
內容簡介
從表面上來看，設計實踐和數據科學似乎並沒有什麼明顯的聯繫。但這兩門學科的目標其實是一樣的，都是為了幫助設計人員和產品經理理解用戶，以便於打造出良好的數位化體驗。數據能夠增強設計，同時設計也可以賦予數據更深層次的意義。
《數據驅動設計（影印版 英文版）》展示了如何生成數據驅動的A／B測試，用於幫助執行各種設計決策，無論是細小的調校，還是大規模的UX概念。另外還配合真實案例，告訴你怎樣完成產品設計流程中數據驅動設計部分的工作。
圖書目錄
Foreword
Preface
Chapter 1 Introducing a Data Mindset
Data as a Trend
Three Ways to Think About Data
What Does This Mean for You as a Designer?
Data Can Help to Align Design with Business
With a Little Help from Your Friends
What If You Don't Have Data Friends （Yet）?
Themes You'll See in This Book
Summary
Questions to Ask Yourself
Chapter 2 The ABCs of Using Data
The Diversity of Data
Why Experiment?
Basics of Experimentation
A/B Testing： Online Experiments
Your Hypothesis and Why It Matters
Running Creative A/B Tests
Summary
Questions to Ask Yourself
Chapter3 A Framework for Experimentation
Introducing Our Framework
Three Phases： Definition， Execution， and Analysis，
Examples： Data and Design in Action
Summary
Questions to Ask Yourself
Chapter4 The Definition Phase （How to Frame Your Experiments）
Getting Started： Defining Your Goal
Identifying the Problem You Are Solving
Building Hypotheses for the Problem at Hand．．．
The Importance of Going Broad
Which Hypotheses to Choose?
Summary
Questions to Ask Yourself
Chapter5 The Execution Phase （How to Put Your Experiments into Action）
Designing to Learn
Designing the Best Representation of Your
Hypothesis
Summary
Questions to Ask Yourself
Chapter 6 The Analysis Phase （Getting Answers From Your Experiments）
Vetting Your Designs Ahead of Launch
Launching Your Design
Evaluating Your Results
What Does the Data Say?
Rolling Out Your Experience， or Not
Case Study： Netflix on PlayStation 3
Summary
Questions to Ask Yourself
Chapter 7 Creating the Right Environment for Data-Aware Design
Principle 1： Shared Company Culture and Values
Principle 2： Hiring and Growing the Right People
Principle 3： Processes to Support and Align
Summary
Questions to Ask Yourself
Chapter 8 Conclusion
Ethical Considerations
Last Words
Appendix A： Resources
Index
