揭贇,現任中山大學管理學院市場學系助理教授,於2017年獲得加州大學河濱分校管理學博士學位,為該校第一批市場行銷方向博士生。研究興趣為消費者行為、判斷決策理論和行為經濟學。研究成果發表於Journal of Behavioral and Experimental Economic(SSCI, 獨立作者),Psychology & Marketing(SSCI,獨立作者),Journal of Business Research(SSCI,獨立作者),Journal of Brand Management(SSCI期刊,第一作者)等期刊。曾被耶魯大學和哈佛大學等應邀報告其研究內容,獲得2019頂尖華人行銷學者論壇——行銷科學與套用國際論壇論文比賽一等獎。
基本介紹
- 中文名:揭贇
- 畢業院校:加州大學
- 學位/學歷:博士
- 專業方向:消費者行為,消費者判斷和決策,行為經濟學
- 任職院校:中山大學
- 職稱:助理教授
研究領域,人物經歷,教育背景,職業經歷,兼任職務,學術成果,期刊論文,會議論文,論文在審,工作論文,會議報告,基金獲獎,
研究領域
消費者行為,消費者判斷和決策,行為經濟學
人物經歷
教育背景
博士 加州大學河濱分校
碩士 西南交通大學
本科 西南交通大學
職業經歷
2017-2019
Assistant Professor, SolBridge International School of Business, Korea
兼任職務
會議審稿
SCP Reviewer 2016 & 2018
ACR Competitive Paper Session Reviewer 2017-present
會員
Association for Consumer Research
Association for Psychological Science
Society for Judgment and Decision Making
學術成果
期刊論文
Jie, Yun (2020). Older is better: Consumers prefer older drugs. Psychology & Marketing. (SSCI, 2019 Impact Factor 3.243, JCR Q2)
Jie, Yun (2020). Responding to Requests for Help: Effects of Payoff Schemes with Small Monetary Units. Journal of Behavioral and Experimental Economics, 88, (SSCI, 2019 Impact Factor 1.431, JCR Q3. JoBEE is one of the top field journals in behavioral and experimental economics.)
Jie, Yun (2018). Prepayment effect: Prepayment with clawback increases task participation. Journal of Business Research, 92, 210-218. (SSCI, 2019 Impactor Factor 4.028, JCR Q1)
Jie, Yun, Ting-Jui Chou and Naichieh Chou (2012), “Assessing the Fit of two Brand Personality Scales in a Chinese Context and Revisiting the Predictive Validity of two Methods of Measuring Self-Congruity,” Journal of Brand Management, 19 (6), 525–540. (SSCI Journal, 2019 Impactor Factor 5.484, JCR Q3)
Chou, Ting-Jui, Bill Jie and Laubie Li (2009), “Market Entry Timing and Company Performance: A Study of Listed Companies in the People’s Republic of China,” Problems and Perspectives in Management, 7 (1), 127-134.
會議論文
Jie, Joseph Yun (2017), “Loss Aversion as a Self-Commitment Device to Improve Eating Habits”, in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN: Association for Consumer Research, Pages: 689-691.
Jie, Joseph Yun, and Ye Li (2016), “Argumentum Ad Novitatem: Mere Newness As a Choice Heuristic”, in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 506-507.
Jie, Yun, and Ye Li (2015), “Mere Newness Bias,” In D. C. Noelle, R. Dale, A. S. Warlaumont, J. Yoshimi, T. Matlock, C. D. Jennings, and P. P. Maglio (Eds.), Proceedings of the 37th Annual Conference of the Cognitive Science Society (pp. 992-996). Austin TX: Cognitive Science Society.
論文在審
Jie, Yun, and Ye Li, “Consumers Prefer Merely Newer Options,” Revise and Resubmit at Journal of Consumer Research
工作論文
Jie, Yun, “Do people understand that a small payment actually hurts motivation? An attempt to reconcile two conflict findings”
Jie, Yun, “When Social Market Meets Monetary Market: Consumer Heterogeneity in Attitudes toward Money-Effort Exchange in a Prosocial Context”
會議報告
Jie, Yun, “When Social Market Meets Monetary Market: Consumer Heterogeneity in Attitudes toward Money-Effort Exchange in a Prosocial Context,” Asia Pacific ACR Conference, Ahmedabad, India, 2019
Jie, Yun, “Do people understand that a small payment actually hurts motivation? An attempt to reconcile two conflict findings,”
● Asia Pacific ACR Conference, Ahmedabad, India, 2019 (Poster)
● Annual Meeting of the Society for Judgment and Decision Making (SJDM), New Orleans, LA, 2018 (Poster)
Jie, Yun, and Ye Li, “Preferring Newer Options for Newness’s Sake,” Annual Meeting of the Society for Judgment and Decision Making (SJDM), New Orleans, LA, 2018 (Poster)
Jie, Yun, “Loss Aversion as a Self-Commitment Device to Improve Eating Habits,” Association for Consume Research (ACR) Conference, San Diego, CA, 2017
Jie, Yun, and Ye Li, “Argumentum ad Novitatem: Mere newness as a choice heuristic,”
● Association for Consume Research (ACR) Conference, Berlin, Germany, 2016
● Behavioral Decision Research in Management (BDRM), Toronto, Ontario, Canada, 2016
● The Annual Whitebox Advisors Graduate Student Conference, Yale School of Management, New Haven, CT, 2016 (The Annual Whitebox Advisors Graduate Student Conference draws top doctoral students from around the world to present their research in the fields of Behavioral Economics, Behavioral Finance and Behavioral Marketing.)
● San Diego Marketing Camp, San Diego State University, San Diego, 2016 (Invited talk, presented by Ye Li)Jie, Yun, “Using prepayment to motivate people to sign up,”
● Invited presentation at Behavioral Insights Group workshop, Harvard Kennedy School, Boston, MA, 2016
● TEDxUCR, How to make our Present self become our Future self (Presented by Boris Maciejovsky)
Jie, Yun, and Ye Li, “Mere Newness Bias,” SPSP Judgment and Decision Making Preconference, Long Beach, CA, 2015 (Poster)
Jie, Yun, and Boris Maciejovsky, “Pay if You Miss: A Self-Control Mechanism,” Association for Consume Research (ACR) Conference, Baltimore, MD, 2014 (Poster)
Jie, Yun, Ting-Jui Chou, and Fang-fang Li, “Assessing the Fit of two Brand Personality Scales in a Chinese Context and Revisiting the Predictive Validity of two Methods of Measuring Self-Congruity,” Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference, Melbourne 2009 (Presented by Ting-Jui Chou).
Chou, Ting-Jui, Bill Jie, and Laubie Li, “Market Entry Timing and Company Performance: A Study of Listed Companies in Shanghai and Shenzhen, China,” Academy of International Business Southeast Asia Regional Conference, Hangzhou, China, 2007
Jie, Yun, “A Correlation Analysis Between Market Entry Timing and Company Performance of Listed Companies in Shanghai and Shenzhen, China,” First Annual Conference of Chinese Society for Management Modernization, Beijing, China, 2006
基金獲獎
揭贇 (主持) 為新而新:消費者對基於時間標籤新鮮感的偏好及其機理探究, 國家自然科學基金青年科學基金項目(項目批准號71902198,批准金額:18萬,起止年月:2020.01-2022.12)
揭贇 (主持) 消費者對基於時間維度產生的"新"產品的偏好形成機理探究, 廣東省基礎與套用基礎研究基金 (項目批准號2020A1515011080,批准金額:10萬,起止年月:2019.10-2022.10)
行銷科學與套用國際論壇華夏行銷青年學者(一等獎) 2019
Dissertation Year Program Fellowship, University of California Riverside 2016
Chancellor's Distinguished Fellowship, University of California Riverside 2011-2016