《從僱傭到自由人——新經濟模式下的分工3·0革命》是2017年6月電子工業出版社出版的圖書，作者是呂廷傑、劉濤、宋超營、崔鵬。
基本介紹
- 中文名：從僱傭到自由人——新經濟模式下的分工3·0革命
- 作者：呂廷傑、劉濤、宋超營、崔鵬
- 出版社：電子工業出版社
- 出版時間：2017年6月
- 頁數：276 頁
- 定價：49 元
- 開本：16 開
- ISBN：9787121308789
內容簡介,圖書目錄,
內容簡介
分工帶來經濟的發展，已經得到數百年社會進步的驗證。分工的進化，本質上是社會資源的分配演變，不同的分工模式背後是不同的資源流動方式。兩者相互催生，相互影響。 當網際網路時代到來，讓傳統金字塔型的社會結構出現鬆動，自然以往集中於塔尖上的各類資源（資金、技術、信息、知識、權力等）開始向廣大的基層和邊緣流動，必然帶來新一輪的分工革命。
圖書目錄
目 錄
第1 章 從小作坊到大工廠：分工1.0 和分工2.0 ············································· 1
1.1 分工1.0:“簡單而全面”的家庭小作坊 ··············································· 1
1.1.1 “男耕女織”的分工體系 ··························································· 2
1.1.2 家庭分工向社會分工緩慢演化 ··················································· 4
1.2 分工2.0：“單一專業化”的工廠螺絲釘 ·············································· 5
1.2.1 “羊吃人”帶來的身份變遷 ······················································· 5
1.2.2 異化與單向度的勞動者 ······························································· 8
第2 章 新經濟時代的分工3.0 革命 ································································· 13
2.1 從分工1.0 到分工3.0：分工的演變邏輯 ············································ 13
2.1.1 分工3.0：人與人的商業連線是如何建立的 ···························· 13
2.1.2 分工模式演進的驅動因素 ························································· 16
2.1.3 一張圖看懂分工1.0、分工2.0 和分工3.0 ······························· 21
2.2 分工3.0 的模式 ····················································································· 23
2.2.1 分工媒介的演進 ········································································ 23
2.2.2 分工模式的演進 ·········································································· 25
2.3 分工3.0 帶來四大社會新生價值 ························································· 31
2.3.1 分工革命是一次範式轉移 ························································· 31
2.3.2 分工2.0 範式：金字塔和中心化 ·············································· 32
2.3.3 分工3.0 範式：新分工、新身份、新觀念、新關係 ··············· 35
..分工3.0
·X·
第3 章 人人都是金融家 ···················································································· 41
3.1 從“富人遊戲”到“平民玩法” ························································ 43
3.1.1 金融：與風險相伴的富人遊戲 ················································· 43
3.1.2 網際網路金融緣何能撕開一道口子 ············································· 47
3.2 新工種：“小白”式的理財高手 ·························································· 58
3.2.1 從客戶思維到用戶思維 ····························································· 58
3.2.2 從網際網路第三方支付開始 ························································· 60
3.2.3 草根理財大顯身手 ···································································· 61
3.3 新工種：快樂的投資家 ········································································ 65
3.3.1 古代的眾籌玩家 ········································································ 65
3.3.2 金融界的超級大樂透 ································································ 69
3.4 新工種：非典型借貸人 ········································································ 74
3.4.1 人人都為“借錢”煩惱 ····························································· 74
3.4.2 “快樂借錢”已經到來 ····························································· 76
第4 章 知識服務的個體戶 ················································································ 79
4.1 知識經濟與認識“小時代” ································································ 79
4.1.1 電子書與“古登堡計畫” ························································· 79
4.1.2 兩種認知模式：跟團游和自助游 ············································· 81
4.1.3 知識經濟和知識分工 ································································ 84
4.2 新工種：做一個熱心的知識分享者 ····················································· 85
4.2.1 知識分享可以成為一個新工種 ················································· 85
4.2.2 做分享的難題：收費還是免費 ················································· 93
4.3 新工種：為人指路的行家裡手 ···························································· 97
4.3.1 每天一堂“微課” ···································································· 97
4.3.2 約見心目中的“大牛” ··························································· 103
4.4 新工種：科研眾包下的研究者 ·························································· 106
4.4.1 集結全球“最強大腦”的新科研 ··········································· 106
4.4.2 讓最聰明的人為自己打工 ······················································· 112
第5 章 平台協作中的個體 ·············································································· 117
5.1 生產3.0 模式的黎明 ··········································································· 117
5.1.1 流水線與全球化帶來的生產2.0 時代 ···································· 118
目 錄..
·XI·
5.1.2 從產業鏈到協同網——生產分工3.0 的誕生 ························· 122
5.2 新工種：人人都是設計師 ·································································· 125
5.2.1 “魔幻工廠”圓小白們的裁縫夢 ··········································· 125
5.2.2 大眾“參與感”點燃新型製造範式 ······································· 130
5.3 新工種：一台電腦成就一位超級製作者 ··········································· 132
5.3.1 有一個神奇的地方叫“字幕組” ··········································· 133
5.3.2 平台型公司上的自由辦公族 ··················································· 135
5.4 新工種：大企業中的“小作坊” ······················································ 138
5.4.1 獨立經營的“小微”創客 ······················································· 139
5.4.2 獨立研發的企業“外腦” ······················································· 145
第6 章 傳媒與行銷的泛化 ·············································································· 149
6.1 從線性傳播到網狀轉播 ······································································ 149
6.1.1 傳統媒體的基本邏輯與短板 ··················································· 149
6.1.2 新型傳播模式“乘勢”而來 ··················································· 150
6.2 人人都是時代焦點 ·············································································· 153
6.2.1 專業知識傳播者 ······································································ 154
6.2.2 迅速竄起的網紅 ······································································ 160
6.3 新時代的人脈價值 ·············································································· 166
6.3.1 全民行銷：人人都是推銷員 ··················································· 167
6.3.2 全民開店：人人都是網路店主 ··············································· 171
第7 章 從僱傭工到自由人 ·············································································· 182
7.1 組織變遷與個體角色 ·········································································· 183
7.1.1 前網際網路時代的組織模式 ······················································· 183
7.1.2 網際網路時代的組織變遷與個體角色 ······································· 184
7.2 新工種：人人都是合伙人 ·································································· 186
7.2.1 讓員工當上“領導” ······························································ 187
7.2.2 我們是一個團隊，不是一家人 ··············································· 191
7.3 新工種：“雲端”的職業人 ································································ 200
7.3.1 “雲”模式帶來的啟示 ··························································· 200
7.3.2 “雲端”的職業人 ·································································· 205
..分工3.0
·XII·
第8 章 分工3.0 會讓世界變成什麼樣 ··························································· 217
8.1 新的職業人：斜槓青年 ······································································ 218
8.1.1 不再崇尚“專一”的職業觀 ··················································· 218
8.1.2 打造成功的“專才+多平台”個體服務商 ····························· 223
8.2 新的組織態：連線一切 ······································································ 233
8.2.1 組織形態的未來之路 ······························································ 234
8.2.2 分工3.0 時代的企業走向何方 ················································ 237
8.3 新的社會範式：開放與共享 ······························································ 243
8.3.1 “專利”將走向社會共享化 ··················································· 243
8.3.2 “隱私”將能夠告知於外人 ··················································· 247
8.3.3 “信用”將成為合作的基礎 ··················································· 251
8.4 人，從異化到自由之路 ······································································ 255
8.4.1 工作要變得多姿多彩 ······························································ 255
8.4.2 多種職業身份於一身 ······························································ 257
