《廣告英語》是2012年上海交通大學出版社出版的圖書，由嚴明主編。
基本介紹
內容簡介,圖書目錄,
內容簡介
本教程的編寫在綜合、比較、選擇現有廣告業常規知識，主要領域和高頻話題的基礎上，遵從了實用性、系統性、時效性和趣味性原則，適合在校語言和非語言專業學生、相關行業人員以及廣告愛好者學習參考和閱讀欣賞。
圖書目錄
Unit 1 A General Introduction to Advertising
Unit 2 The Types and History of Advertising
Unit 3 Advertising and Its Agencies
Unit 4 Advertising and Its Language
Unit 5 Advertising and Marketing
Unit 6 Advertising and Mass Media
Unit 7 Advertising and Creative Strategies
Unit 8 Advertising and Ethics
Unit 9 Advertising and Its Theoretical Research
Unit 10 Advertising and Its Developmental Trends
Glossary
New Words
Phrases and Expressions
