客源國（地區）概況（第2版）(2016年電子工業出版社出版的圖書)

《客源國（地區）概況（第2版）》是2016年電子工業出版社出版的圖書，本書主要介紹世界旅遊業和我國海外旅遊客源市場的基本格局與前景，以及我國主要旅遊客源國和港澳台客源地區的基本情況。

基本介紹

• 中文名：客源國（地區）概況（第2版）
• 作者：熊國銘
• 出版社：電子工業出版社
• 出版時間：2016年8月
• ISBN：9787121293405

內容簡介

本書主要介紹世界旅遊業和我國海外旅遊客源市場的基本格局與前景，以及我國主要旅遊客源國和港澳台客源地區的基本情況。全書共6 章，以2015 年來華旅遊人數位居前列為標準，同時綜合考慮影響力情況，共選取亞洲和太平洋地區、歐洲、中東及非洲、美洲等地區的41 個旅遊客源國及我國的港澳台地區，主要介紹它們的自然地理、歷史人文、經濟發展、政治狀況、文化傳統、民俗風情、旅遊資源與旅遊業等。本書條理清晰，重點突出，通俗易懂，並且注重理論與實踐相結合，方便學生按圖索驥，學以致用，具有較強的實用性。本書為高職高專旅遊管理專業系列規劃教材之一，既可作為高職高專旅遊管理、導遊、酒店管理和旅遊英語專業的教材，也可作為從事旅遊管理工作者的參考讀物。

圖書目錄

第1 章 世界旅遊業和中國大陸的客源市場 ···································································· 1

1.1 世界旅遊業 ························································································ 1

1.2 世界旅遊區 ··························································································· 5

1.3 世界旅遊客源市場 ·················································································· 9

1.4 中國大陸的旅遊客源市場 ································································ 11

本章小結 ····························································································· 16

複習思考題 ······························································································· 16

第2 章 亞洲和太平洋地區主要客源國 ········································································· 17

2.1 日本 ······························································································· 17

2.2 韓國與朝鮮 ················································································· 27

2.3 蒙古國、哈薩克斯坦、吉爾吉斯斯坦 ····································································· 36

2.4 新加坡、馬來西亞、泰國 ········································································· 46

2.5 菲律賓、印度尼西亞、越南 ······································································· 59

2.6 印度、巴基斯坦、尼泊爾、斯里蘭卡 ····································································· 71

2.7 澳大利亞、紐西蘭 ················································································ 86

本章小結 ··························96

複習思考題 ······························································································ 96

第3 章 歐洲地區主要客源國 ·········································································· 97

3.1 英國 ······································································································ 97

3.2 德國 ········································································································ 105

3.3 法國 ············································································································ 112

3.4 義大利 ·································································································· 120

3.5 俄羅斯 ········································································································ 126

3.6 西班牙、葡萄牙 ························································································· 134

3.7 比利時、荷蘭、奧地利、瑞士 ································································· 142

3.8 瑞典、丹麥、挪威、芬蘭 ········································································ 155

本章小結 ········································································································· 168

複習思考題 ··································································································· 169

第4 章 中東及非洲地區主要客源國 ··········································································· 170

4.1 沙烏地阿拉伯 ·································································································· 170

4.2 以色列 ··································································································· 175

4.3 埃及 ········································································································ 179

4.4 南非 ·········································································································· 184

本章小結 ····································································································· 188

複習思考題 ································································································· 189

第5 章 美洲地區主要客源國 ······································································ 190

5.1 美國 ······································································································ 190

5.2 加拿大 ································································································ 199

5.3 墨西哥 ······························································································ 205

5.4 巴西 ····························································································· 212

本章小結 ·················

作者簡介

熊國銘，2001.6至今，任浙江工商職業技術學院工商管理系旅遊教研室主任。多年來，主要承擔《客源國（地區）概況》、《餐飲服務與管理》、《旅遊管理學》、《酒吧服務與管理》、《前廳客房服務與管理》等課程的教學工作，積累了豐富的教學經驗。