《大學商務英語綜合教程（第二版）學生用書3》是2016年8月清華大學出版社出版的圖書，作者是楊翠萍、蔡莉。
基本介紹
- 中文名：大學商務英語綜合教程（第二版）學生用書3
- 作者：楊翠萍、蔡莉
- 出版社：清華大學出版社
- 出版時間：2016年8月
- 定價：49 元
- ISBN：9787302444633
內容簡介,圖書目錄,
內容簡介
本教程選材涵蓋當今國際經濟貿易和商務的重要領域，時效性強、典型性高、語言地道。教程板塊設計突出國際商務知識的傳授與英語技能提高的有機結合，注重培養學生的實際套用能力。每個單元重點討論、分析一個商務專題，由“導入活動”“閱讀活動”“商務實踐”和“專業擴展”四部分組成。各部分內容的設計與編寫堅持了操作性與挑戰性並重的原則，以保持學生的學習熱情和自覺實踐的積極性。其中的“商務實踐”板塊圍繞單元主題，參照各種真實的商務交際情景，為學生設計了靈活多樣的商務英語口頭與書面交際的任務，是本教程的一大特色。本教程配套精美教學課件，為教師課堂教學提供幫助。
圖書目錄
Lead-in............................................................................................................2
Reading: The Four Stages of the Modern Career
Revisited.......................................................................................................4
Business Practice...................................................................................15
Relevant Extension..............................................................................19
Unit 1 Careers .......................................1
Lead-in.........................................................................................................28
Reading: Optimism Knows No Slowdown............................29
Business Practice...................................................................................39
Relevant Extension..............................................................................42
Unit 2 Entrepre neurship .....................27
Lead-in.........................................................................................................52
Reading: Planning Success.............................................................52
Business Practice...................................................................................65
Relevant Extension..............................................................................67
Unit 3 Business Planning ...................51
Lead-in.........................................................................................................78
Reading: Beware the Product Death Cycle...........................79
Business Practice...................................................................................92
Relevant Extension..............................................................................94
Unit 4 Product Quality .......................77
大學商務英語綜合教程（第二版）
學生用書 3
VI
Lead-in......................................................................................................128
Reading: The Cult of Three Cultures......................................130
Business Practice................................................................................143
Relevant Extension...........................................................................146
Lead-in......................................................................................................156
Reading: It’s Payback Time..........................................................157
Business Practice................................................................................169
Relevant Extension...........................................................................172
Unit
Unit
Corporate Culture ..................127
Employee Motivation ............155
6
7
Lead-in......................................................................................................182
Reading: Shaping Strategy in a World of Constant
Disruption..............................................................................................183
Business Practice................................................................................196
Relevant Extension...........................................................................198
Unit 8 Management ..........................181
Lead-in......................................................................................................104
Reading: Winning the PR Wars..................................................105
Business Practice................................................................................116
Relevant Extension...........................................................................119
Unit 5 Public Relations .....................103
UNIT ????
VII
Lead-in......................................................................................................208
Reading: Why eBay Is Buying Skype......................................209
Business Practice................................................................................221
Relevant Extension...........................................................................224
Lead-in......................................................................................................232
Reading: Driven to Collaboration............................................233
Business Practice................................................................................245
Relevant Extension...........................................................................249
Unit
Unit
Mergers & Acquisitions .........207
Investment ............................231
9
10
附錄1 Glossary ................................................... 256
附錄2 Phrases & Expressions............................. 266
附錄3 Writing File .............................................. 273
