國際商務英語信函及寫作(第二版)

國際商務英語信函及寫作(第二版)

《國際商務英語信函及寫作(第二版)》是2013年出版的圖書,作者是吳寶康。

基本介紹

  • 書名:國際商務英語信函及寫作(第二版)
  • 作者:吳寶康
  • ISBN:978-7-309-09968-3/H.2154
  • 頁數:395頁
  • 定價:39.80 元
  • 出版時間:2013年8月
  • 裝幀:平裝
  • 開本:16 開
  • 字數:457千字
內容提要,圖書目錄,

內容提要

本教材以外貿業務環節為線索,根據外語認知特點、套用型本科及高職學生認知學習特點和課堂教學組織需要,在結構編排上以商務英語信函常用句法結構操練為核心,以最終完成國際商務各業務環節的信函寫作為目標。考慮到學生的實際需要,本教材特意在最後一個單元的教學內容定為求職信函的寫作學習。此外,為方便學習和今後工作,本教材第二版還附有包括練習題參考答案在內的五個附錄。

圖書目錄


Unit 1 Essentials of a Business Letter
商務信函的基本要素
1.1Layout of a Business Letter
1.2Letter Styles
1.3Addressing Envelopes
1.4Faxes and E-mails
Exercises
Unit 2 Starting Business and Establishing Business Relation
開始業務與建立業務關係
2.1Related Business Knowledge
2.2Text
2.3Useful Sentences
2.4Writing Tutorial: Deciding the Type of Your Letter
Exercises
Unit 3 Enquiries and Quotations
詢價與報價
3.1Related Business Knowledge
3.2Text
3.3Useful Sentences
3.4Writing Tutorial: Beginning of a Business Letter
Exercises
Unit 4 Offer, Counteroffer, Acceptance and Refusal
發盤、還盤、接受或拒絕
4.1Related Business Knowledge
4.2Text
4.3Useful Sentences
4.4Writing Tutorial: Singling out the Key Purpose of Your Letter
Exercises
Unit 5 Credit and Status Enquires and Their Replies
資信查詢及其回復
5.1Related Business Knowledge
5.2Text
5.3Useful Sentences
5.4Writing Tutorial: Correct Paragraphs
Exercises
Unit 6 Order, Acceptance and Refusal
訂單、接受訂單以及謝絕訂單
6.1Related Business Knowledge
6.2Text
6.3Useful Sentences
6.4Writing Tutorial: Making a Businesslike Ending
Exercises
Unit 7 Conclusion of a Business and the Fulfillment of a Contract
交易的達成和契約的履行
7.1Related Business Knowledge
7.2Text
7.3Useful Sentences
7.4Writing Tutorial: Proper Wording
Exercises
Unit 8 Letters to Discuss Payment
洽談支付方式信
8.1Related Business Knowledge
8.2Text
8.3Useful Sentences
8.4Writing Tutorial: Composing Appropriate Sentences
Exercises
Unit 9 Urging the Establishment and Amendment of L/C
敦促開立和修改信用證
9.1Related Business Knowledge
9.2Text
9.3Useful Sentences
9.4Writing Tutorial: Keeping Coherence
Exercises
Unit 10 Packing, Marking and Shipment
包裝、運輸標誌以及裝運
10.1Related Business Knowledge
10.2Text
10.3Useful Sentences
10.4Writing Tutorial: Using the Correct Punctuation
Exercises
Unit 11 Marine Insurance
海運保險
11.1Related Business Knowledge
11.2Text
11.3Useful Sentences
11.4Writing Tutorial: Revising and Checking for Any
Possible Mistakes
Exercises
Unit 12 Letters to Discuss Agencies
洽談代理業務信
12.1Related Business Knowledge
12.2Text
12.3Useful Sentences
12.4Writing Tutorial: Business Writing Principles — Six Cs
Exercises
Unit 13 Complaints, Disputes, Claims and Their Settlements
投訴、 爭議、 索賠及其解決
13.1Related Business Knowledge
13.2Text
13.3Useful Sentences
13.4Writing Tutorial: Avoiding Dangling Modifiers
Exercises
Unit 14 Application Letters
求職信
14.1Related Business Knowledge
14.2Text
14.3Useful Sentences
14.4Writing Tutorial: Paying Attention to the Sentence Structure
Exercises
Appendix Ⅰ各章練習題參考答案
Appendix Ⅱ美國州名標準縮寫
Appendix Ⅲ加拿大省名標準縮寫
Appendix Ⅳ常用地址和商務機構縮略語
Appendix Ⅴ世界主要機場、港口名稱英中對照表

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