商務英語-案例篇

課程大綱

Unit 1 Business Ethics

1.1 Case study: IBM Corporate Service Corps

1.2 Business study: Attaining sustainable growth through corporate social responsibility

1.3 Language study

1.4 PowerPoint: Unit 1 Business Ethics

1.5 Discussions

Unit 1 Quiz

Unit 2 Marketing

2.1 Case study: Pillsbury's-Haagen-Dazs

2.2 Business study:Planning effective marketing strategy to achieve long-term customer satisfaction

2.3 Language study

2.4 PowerPoint: Unit 2 Marketing

2.5 Discussions

Unit 2 Quiz

Unit 3 International Trade

3.1 Case study: What makes a transaction “international”?

3.2 Business study: The practical operation of international trade and its relationship with a country’s economy

3.3 Language study

3.4 PowerPoint: Unit 3 International Trade

3.5 Discussions

Unit 3 Quiz

Unit 4 Competition

4.1 Case study: Microsoft monopoly

4.2 Business study: Restriction of monopoly sustains the industrial prosperity

4.3 Language study

4.4 PowerPoint: Unit 4 Monopoly

4.5 Discussions

Unit 4 Quiz

Unit 5 Human Resource Management

5.1 Case study: Yahoo bans work-from-home employees

5.2 Business study: Terminologies related to employee rewards and benefits