商務英語閱讀(下冊)(第二版)

商務英語閱讀(下冊)(第二版)

《商務英語閱讀(下冊)(第二版)》是2011年10月出版的圖書,作者是國曉立、周樹玲。

基本介紹

  • 中文名:商務英語閱讀(下冊)(第二版)
  • 作者:國曉立、周樹玲
  • 出版時間:2011年10月
  • 出版社:對外經貿大學出版社
  • ISBN:9787566302083
  • 定價:21.00
  • 開本:185mm×260mm/
  • 適用層次:高職高專
  • 叢書名:全國高職高專院校規劃教材·商務英語專業
  • 版次/印次:2/1
  • 字數:260千字
內容簡介,目錄信息,

內容簡介

學習語言的人都知道,語言的習得過程是由聽說讀寫組成的。聽和說可以說只是機械的模仿階段,而閱讀可以幫助語言習得出現質的飛躍。它可以幫助學習者迅速擴大辭彙量,將一門外語學活,並從思維方式得到訓練從而加強語感。本書從世界著名經濟報刊,論著,網站等資源精心選材,進行編排,目的是使讀者提高英語閱讀和理解能力,同時掌握一定的國際商務知識,了解經濟領域的一些新動態;使從事國際商務的人士在較短時間內熟悉經貿領域專業辭彙,提高語言技能,成為中國目前急需的複合型商務人才
本書的特點是,第一,涉及領域廣。本書分上下兩冊,共32個單元,涉及了國際貿易、金融、行銷、物流、人力資源管理、跨文化交際、智慧財產權等多個領域。每個單元包括三篇閱讀。A篇內容翔實,讓讀者對本單元話題做整體了解,並掌握本領域所涉及的專業辭彙;另外兩篇補充閱讀材料選自新聞報導,短小精悍,從某一獨特視角讓讀者體會此領域的新發展和新動態。第二,注釋詳細。針對文章中出現的專業術語以及相關的知識背景,本書都提供了詳細的注釋,幫助讀者更好地理解文章。第三,形式多樣的練習。本書的練習題型包括回答問題、詞義搭配、多項選擇、正誤判斷、英漢互譯等,並附有答案,目的在於幫助讀者鞏固所學內容,並幫助讀者提高語言實際運用能力。本書還配備有電子教案和教學參考書,方便讀者自學和教師授課使用。

目錄信息

Contents
Unit 1 Team Spirit: Cultivate the Culture(1)
Fast Reading IDoes Team Spirit Make Economic Sense?(7)
Fast Reading IIHow Much Do You Know About Team Spirit?(9)
Unit 2 Performance Evaluation(11)
Fast Reading INew Strategies to Talk About Your Performance Evaluation
with Your Boss(16)
Fast Reading IIBeing Able to Impress at Appraisals(19)
Unit 3 Uncovering a Company’s Corporate Culture—a Critical Task for
Job-seekers(21)
Fast Reading IWhat Should Leaders Do to Boost New Enterprise
Culture?(26)
Fast Reading IIWhat Does an Organization’s Culture Reveal?(28)
Unit 4 Why Should We Go for Six Sigma?(31)
Fast Reading ISix Sigma—the Soul of Effectiveness(36)
Fast Reading IIHow Motorola Used Six Sigma Training to Become
Huge Again(38)
Unit 5 General Introduction to Logistics(41)
Fast Reading ILowering Logistics’ Costs(47)
Fast Reading IIReverse Logistics(49)
Unit 6 Challenges Facing Chinese Logistics Industry(53)
Fast Reading ILogistics Firms Face Challenges(59)
Fast Reading IITop 10 Logistics Challenges for 2010 (and beyond) in the USA(61)
Unit 7 Just-in-time(65)
Fast Reading IFocus on Public Transportation(70)
Fast Reading IIPremium Freight Makes JIT Fit(72)
Unit 8 Universal Parcel Service(75)
Fast Reading IA Foreign Express Giant Invests in China(79)
Fast Reading IIReal-time Location Systems Cover Your Assets(81)
Unit 9 General Introduction to Insurance(85)
Fast Reading IChina Mulls Insurance Market Easing for Foreign Firms(90)
Fast Reading IIABC Puts Emotionally Involved Reporter on Hurricane
Insurance Story(92)
Unit 10 IPR and Economic Growth(95)
Fast Reading IIPR Protection Is Key to Economic Growth(101)
Fast Reading IIStrategic Moves(103)
Unit 11 Human Relationship in the 21st Century(107)
Fast Reading IHow to Work with People You Don’t Like(112)
Fast Reading IIThe Most Beautiful Heart(114)
Unit 12 Cross-cultural Communication(117)
Fast Reading IBreaking the Barriers of Intercultural Communication(123)
Fast Reading II“Secrets” Not Spoken Out before Americans(125)
Unit 13 Business Etiquette(129)
Fast Reading IWestern Business Culture(134)
Fast Reading IIHelpful Negotiation Tips(136)
Unit 14 Interview Skills(139)
Fast Reading IHow to Prepare for the Second Interview(144)
Fast Reading IIThe Worst Interview Experiences(146)
Unit 15 The Future of the World Economy(149)
Fast Reading IDeveloping Countries Shaping the Future of the World
Agriculture Trade(155)
Fast Reading IIFive Future Trends and the World Economy(157)
Unit 16 Sustainable Development(159)
Fast Reading ITourism and Sustainable Development(163)
Fast Reading IIEnding Poverty(165)
References(167)

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