商務英語閱讀文選

《商務英語閱讀文選》是2019年東南大學出版社出版的圖書，作者是左進、吳俊秋。

基本介紹

• 中文名：商務英語閱讀文選
• 作者：左進、吳俊秋
• 出版時間：2019年8月
• 出版社：東南大學出版社
• ISBN：9787564184650
• 定價：48 元
• 開本：16 開

內容簡介

本書精選了英美報刊上近幾年公開出版的文章數十篇，按照商業、投資、物流、電子商務、旅遊等類別編為十四個單元，每一單元均設定了課文A、課文B和補充閱讀。課文A、課文B分別針對每一單元主題從不同角度進行論述，以幫助學習者拓展視野，並為他們進一步閱讀奠定基礎；補充閱讀部分則以具體的事例或案例呈現與主題有關的商務活動，現實感更加強烈。本書每一篇課文後面均附有形式多樣的練習，以幫助學習者加深理解，引導學習者進一步拓展閱讀。

圖書目錄

CONTENTS

Unit 1A Countrys Business Strategies1

Part ⅠPreReading Questions1

Part ⅡExtensive Reading1

Text AJapan Needs Immigrants, but Do Immigrants Need Japan?1

Text BThailands Economic Growth Strategy Focuses on Small Business6

Part ⅢSupplementary Reading (Reconnecting Cuba)12Unit 2Marketing17

Part ⅠPreReading Questions17

Part ⅡExtensive Reading17

Text AMan Who Got Swagger Back for Aston Martin Is Ready for Long Game17

Text BYour Guide to Todays Online Marketing23

Part ⅢSupplementary Reading (Have Marketers Made Us Fat?)29Unit 3International Investment33

Part ⅠPreReading Questions33

Part ⅡExtensive Reading33

Text AGlobal Companies in Retreat33

Text BIs It Worth It?37

Part ⅢSupplementary Reading (The Good, the Bad and the Ugly)41Unit 4International Logistics46

Part ⅠPreReading Questions46

Part ⅡExtensive Reading46

Text AGlobal Logistics—Thinking Outside the Box46

Text BDelivering the Goods50

Part ⅢSupplementary Reading (Forgotten Journeys)54Unit 5Business Culture59

Part ⅠPreReading Questions59

Part ⅡExtensive Reading59

Text ABriefing Amazon59

Text BUpstarts on Top: How OPPO and Vivo Are Beating Apple, Xiaomi and the Gang64

Part ⅢSupplementary Reading (Jiopolitics)68Unit 6Ecommerce72

Part ⅠPreReading Questions72

Part ⅡExtensive Reading72

Text AFintech in China72

Text BIndian Ecommerce: Delayed Delivery77

Part ⅢSupplementary Reading (Chinas Internet Giants)81Unit 7Tourism and the Hotel Industry86

Part ⅠPreReading Questions86

Part ⅡExtensive Reading86

Text AIslams Holiest, Most Expensive Trips to Mecca Draw Controversy over Luxury Hotels86

Text BThe Hotel Industry in the United Kingdom91

Part ⅢSupplementary Reading (Voguish and Trendy Hotels)98Unit 8Housing Market104

Part ⅠPreReading Questions104

Part ⅡExtensive Reading104

Text APopping Property Bubbles—Choosing the Right Pin104

Text BProperty in Sweden Home Is Where the Heartache Is108

Part ⅢSupplementary Reading (The Effects of Americas Worst PropertyCrash Go Very Wide)112Unit 9Era of Big Data116

Part ⅠPreReading Questions116

Part ⅡExtensive Reading116

Text AWhy Big Data Has Some Big Problems When It Comes to Public Policy116

Text B“Big Data” from Social Media, Elsewhere Online Take TrendWatching to New Level122

Part ⅢSupplementary Reading (Why Big Data Might Be More About Automation Than Insights)127Unit 10Social Media132

Part ⅠPreReading Questions132

Part ⅡExtensive Reading132

Text AFacebook and Democracy: The Antisocial Network132

Text BThe Upstarts Impact: Yes to a Free Online Press137