《商務英語導學與實踐》是2010年上海交通大學出版社出版的圖書,作者是秦偉。
基本介紹
- 書名:商務英語導學與實踐
- 作者:秦偉
- 類別:圖書 / 非虛構
- 出版社:上海交通大學出版社
- 出版時間:2018年05月
- ISBN:9787313190734
- 字數:96,000 字
- 提供方:上海交通大學出版社
內容簡介,圖書目錄,
內容簡介
本教材從普通高校大學英語教學實際出發,克服類似教材理論化過強、實用性不足的缺點,注重英語聽、說、讀、寫、譯基本技能在商務活動中的實際套用,突出跨文化能力的培養,滿足大學英語教學對拓展性課程教材的需求。
圖書目錄
- 前言 Preface
- Unit 1 Job Interview
- Part I Detailed Studies of the Texts
- Part II Reading Exercises
- Part III Business Translation
- Part IV Business Writing
- Part V Listening Practices
- Unit 2 Business Etiquette
- Part I Detailed Studies of the Texts
- Part II Reading Exercises
- Part III Business Translation
- Part IV Business Writing
- Part V Listening Practices
- Unit 3 Business Travel
- Part I Detailed Studies of the Texts
- Part II Reading Exercises
- Part III Business Translation
- Part IV Business Writing
- Part V Listening Practices
- Quiz
- Unit 4 Business Meeting
- Part I Detailed Studies of the Texts
- Part II Reading Exercises
- Part III Business Translation
- Part IV Business Writing
- Part V Listening Practices
- Unit 5 Product and Company Presentation
- Part I Detailed Studies of the Texts
- Part II Reading Exercises
- Part III Business Translation
- Part IV Business Writing
- Part V Listening Practices
- Unit 6 Sales and Marketing
- Part I Detailed Studies of the Texts
- Part II Reading Exercises
- Part III Business Translation
- Part IV Business Writing
- Part V Listening Practices
- Unit 7 Business Negotiation
- Part I Detailed Studies of the Texts
- Part II Reading Exercises
- Part III Business Translation
- Part IV Business Writing
- Part V Listening Practices
- Unit 8 Business Culture
- Part I Detailed Studies of the Texts
- Part II Reading Exercises
- Part III Business Translation
- Part IV Business Writing
- Part V Listening Practices
- 參考答案
- Unit 1
- Unit 2
- Unit 3
- Unit 4
- Unit 5
- Unit 6
- Unit 7
- Unit 8
- 參考文獻