商務學導論（第12版）

《商務學導論（第12版）》是清華大學出版社2021年出版圖書，作者威廉·尼克爾斯（William G. Nickels）、詹姆斯·麥克休（James M. McHugh）、蘇珊·麥克休（Susan M. McHugh）

基本介紹

• 中文名：商務學導論（第12版）
• 作者：威廉·尼克爾斯（William G. Nickels）、詹姆斯·麥克休（James M. McHugh）、蘇珊·麥克休（Susan M. McHugh）
• 出版社：清華大學出版社
• ISBN：9787302572473 

目錄

第 1部分商務趨勢：在多變的全球霸她地環境中培育企業 1

第 1章動態商務環境下的管理譽乃頌才：承擔風險，獲取收益 1

第 2部分企業所有權：組建小企業 25

第 2章組建企業的方式 25第 3章創業與組建小企業檔舟閥驗 55

第 3部分企業管理：激勵員工為顧客提供滿意服務 83

第 4章管理和領導 83第 5章使組織適應當今的挑戰 106第 6章生產與背恥只運作管理 132

第 4部分人力資源管理：激勵員工提供優質產品和服務 155

第 7章員工激勵 155第 8章人力資源管理：尋找和留住優秀員工 182

第 5部分行銷：制訂和實施以顧客為導向的行銷計畫 214

第 9章行銷：幫助消費者購買 214第 10章產品與服務的開發和定價 239第 11章產品的分銷 265第 12章採用有效的台婆民促銷方式 293

第 6部分管理財務資源 317

第 13章了解會計與財務信息 317第 14章財務管理 345第 15章證券市場：融資和投資機會 371第 16章貨幣、金融機構與美聯霉設端儲 402尾聲舟主 427

Gold Standard xvi Prologue: Getting Ready for This Course and Your Career P

PaRT 1

Business Trends: Cultivating a Business in Diverse, Global Environments

1 Taking Risks and Making Profits within the Dynamic Business Environment 1

PaRT 2

Business Ownership: Starting a Small Business

2 How to Form a Business 25

3 Entrepreneurship and Starting a Small Business 55

PaRT 3

Business Management:

Empowering Employees to Satisfy Customers

4 Management and Leadership 83

5 Structuring Organizations for Today’s Challenges 106

6 Production and Operations Management 131

PaRT 4

Management of Human Resources:

Motivating Employees to Produce Quality Goods and Services

7 Motivating Employees 155

8 Human Resource Management: Finding and Keeping the Best Employees 182

PaRT 5

Marketing: Developing and Implementing Customer-Oriented Marketing Plans

9 Marketing: Helping Buyers Buy 214 10 Developing and Pricing Goods and Services 239 11 Distributing Products 265 12 Using Effective Promotions 293

PaRT 6

Managing Financial Resources

13 Understanding accounting and Financial Information 317 14 Financial Management 345

15 Using Securities Markets for Financing and Investing Opportunities 371 16 Money, Financial Institutions, and the Federal Reserve 402

EPILOGUE 427

vi

Gold Standard xvi

PROLOGUE

Getting Ready for This Course and your Career P

Learning the Skills you Need to Succeed Today

and Tomorrow P-1 Using This Course to Prepare for your Career P-2

Assessing your Skills and Personality P-3

Using Professional Business Strategies Right Now P-3 Learning to Behave Like a Professional P-4 Doing your Best in College P-6

Study Hints P-6 Test-Taking Hints P-8 Time Management Hints P-9

Making the Most of the Resources for This Course P-9

Getting the Most from This Text P-11

PaRT 1

Business Trends: Cultivating a Business in Diverse, Global Environments 1

CHAPTER 1

Taking Risks and Making Profits within the Dynamic Business Environment 1

GETTING TO KNOw ANN-MARIE CAMPBELL OF HOME DEPOT 3

Business and Wealth Building 4 Revenues, Profits, and Losses 4 Matching Risk with Profit 4 Standard of Living and Quality of Life 5 Responding to the various Business

Stakeholders 5 Using Business Principles in Nonprofit Organizations 6

The Importance of Entrepreneurs to the Creation of Wealth 7 The Five Factors of Production 7 The Business Environment 9

The Economic and Legal Environment 9 The Technological Environment 10

aDaPTING TO CHANGE UP, UP, aND awaY 12

The Competitive Environment 13 The Social Environment 13 The Global Environment 14

REaCHING BEYOND OUR BORDERS HOLLYwOOD CLIMBS THE GREaT waLL 16

The Evolution of U.S. Business 16 Progress in the agricultural and Manufacturing Industries 16 Progress in Service Industries 17 Your Future in Business 17

aDaPTING TO CHANGE SERvICES ExPaND THE CIRCULaR ECONOMY 19

Summary 19 Career Exploration 21 Critical Thinking 21 Developing Career Skills 22 Putting Principles to Work 22 Video Case: Grubhub and the Dynamic Business

Environment 23 Notes 24

PaRT 2

Business Ownership: Starting a Small Business 25

CHAPTER 2

How to Form a Business 25

GETTING TO KNOw PETER CANCRO, FOUNDER OF JERSEy MIkE’S SUBS 27

Basic Forms of Business Ownership 28 Sole Proprietorships 28

advantages of Sole Proprietorships 28

Disadvantages of Sole Proprietorships 29 Partnerships 30

advantages of Partnerships 31

Disadvantages of Partnerships 32 Corporations 32

vii

MaKING ETHICAL DECISIONS GOOD BUSINESS, BaD KaRMa? 33

advantages of Corporations 34 Disadvantages of Corporations 35 Individuals Can Incorporate 36

aDaPTING TO CHANGE KICKSTaRTING a BENEFIT CORPORaTION 37

S Corporations 37 Limited Liability Companies 38

Corporate Expansion: Mergers and Acquisitions 41 Franchises 42 advantages of Franchises 43 Disadvantages of Franchises 44

SPOTLIGHT ON SMALL BUSINESS UNLOCKING a GROwING FRaNCHISE 45

Diversity in Franchising 45 Home-Based Franchises 46 E-Commerce in Franchising 46 Using Technology in Franchising 47 Franchising in Global Markets 47

Cooperatives 48

Which Form of Ownership Is for you? 48 Summary 49 Career Exploration 51 Critical Thinking 51 Developing Career Skills 51 Putting Principles to Work 52 Video Case: Domino’s Still Rolling in the

Dough 52 Notes 53

CHAPTER 3

Entrepreneurship and Starting a SmallBusiness 55

GETTING TO KNOw TRISTAN WALkER, FOUNDER OF WALkER AND COMPANy 57

The Job-Creating Power of Entrepreneurs in the

United States 58 Why People Take the Entrepreneurial Challenge 58

SPOTLIGHT ON SMALL BUSINESS STUDENT STaRT-UPS 59

what Does It Take to Be an Entrepreneur? 59

Turning Your Passions and Problems into Opportunities 60 Entrepreneurial Teams 61 Entrepreneurship within Firms 61

Micropreneurs and Home-Based Businesses 61 Online Businesses 62 Encouraging Entrepreneurship: what Government

Can Do 64

Getting Started in Small Business 65 Small versus Big Business 66 Importance of Small Businesses 66 Small-Business Success and Failure 66

Learning About Small-Business Operations 68 Learn from Others 68 Get Some Experience 68 Take Over a Successful Firm 68

MaKING ETHICAL DECISIONS SHOULD YOU STaY OR SHOULD YOU GO? 69

Managing a Small Business 69 Planning Your Business 70 Financing Your Small Business 70 Knowing Your Customers 74 Managing Your Employees 74 Keeping Records 75 Looking for Help 75

Going Global: Small-Business Prospects 76 Summary 77 Career Exploration 79 Critical Thinking 79 Developing Career Skills 80 Putting Principles to Work 80 Video Case: Launching a Business: JCF Health and Fitness 80 Notes 81

PaRT 3

Business Management: Empowering Employees to Satisfy Customers 83

CHAPTER 4

Management and Leadership 83

GETTING TO KNOw kEVIN PLANk, FOUNDER OF UNDER ARMOUR 85

Managers’ Roles Are Evolving 86 The Four Functions of Management 86 Planning and Decision Making 88

aDaPTING TO CHANGE wILL STRaTEGY ROBOTS REPLaCE MaNaGERS? 91

Decision Making: Finding the Best alternative 92 Organizing: Creating a Unified System 93

Tasks and Skills at Different Levels of Management 93

CONNECTING THROUGH SOCIAL MEDIA waNT TO BE a SOCIaL MEDIa MaNaGER? 95

Staffing: Getting and Keeping the Right People 95

Leading: Providing Continuous Vision and Values 96

MaKING ETHICAL DECISIONS wHaT DO YOU TELL THE TEaM? 97

Leadership Styles 97 Empowering workers 98 Managing Knowledge 99

Controlling: Making Sure It Works 99

a Key Criterion for Measurement: Customer Satisfaction 100 Summary 101

Career Exploration 103 Critical Thinking 103 Developing Career Skills 104 Putting Principles to Work 104 Video Case: Zappos’s Team Approach 104 Notes 105

CHAPTER 5

Structuring Organizations for Today’s Challenges 106

GETTING TO KNOw DENISE MORRISON, CEO OF CAMPBELL SOUP COMPANy 107

Organizing for Success 108 Building an Organization from the Bottom Up 108

MaKING ETHICAL DECISIONS wOULD YOU SaCRIFICE SaFETY FOR PROFITS? 109

The Changing Organization 109 The Development of Organizational Design 109 Turning Principles into Organizational Design 111

Decisions to Make in Structuring

Organizations 112 Choosing Centralized or Decentralized authority 113

Choosing the appropriate Span of Control 113

Choosing between Tall and Flat Organizational Structures 113 weighing the advantages and Disadvantages of

Departmentalization 114

Organizational Models 117 Line Organizations 117 Line-and-Staff Organizations 117 Matrix-Style Organizations 118

aDaPTING TO CHANGE GOING BOSSLESS 120

Cross-Functional Self-Managed Teams 120 Going Beyond Organizational Boundaries 120 Managing the Interactions among Firms 121 Transparency and virtual Organizations 121 Adapting to Change 122 Restructuring for Empowerment 123

CONNECTING THROUGH SOCIAL MEDIA BREaKING THE CONNECTION 124

Creating a Change-Oriented Organizational Culture 124 Managing the Informal Organization 125 Summary 126 Career Exploration 127 Critical Thinking 127 Developing Career Skills 128 Putting Principles to Work 128 Video Case: Freshii’s Winning Organization 129 Notes 130

CHAPTER 6

Production and OperationsManagement 131

GETTING TO KNOw SHAHID kHAN, CEO OF FLEx-N-GATE 133

Manufacturing and Services in Perspective 134 Manufacturers and Service Organizations Become More Competitive 134

REaCHING BEYOND OUR BORDERS CREaTING SKILLED wORKERS wITH GERMaN-STYLE aPPRENTICESHIPS 135

From Production to Operations Management 135 Operations Management in the Service Sector 136

Production Processes 137 The Need to Improve Production Techniques and Cut Costs 138

Computer-aided Design and Manufacturing 138 Flexible Manufacturing 138 Lean Manufacturing 139 Mass Customization 139 Robotics 139 3D Printing 140 Using Sensing, Measurement, and Process

Control 140 Operations Management Planning 140 Facility Location 140

aDaPTING TO CHANGE THE vaST POSSIBILITIES OF 3D PRINTING 141

Facility Location for Manufacturers 141

MaKING ETHICAL DECISIONS SHOULD wE STaY OR SHOULD wE GO? 142

Interfirm Operations Management 142 Facility Location in the Future 143 Facility Layout 143 Materials Requirement Planning 143 Purchasing 145 Just-in-Time Inventory Control 145 Quality Control 145 The Baldrige awards 146 ISO 9001 and ISO 14001 Standards 146

Control Procedures: PERT and Gantt Charts 147 Preparing for the Future 148 Summary 149 Career Exploration 151 Critical Thinking 152 Developing Career Skills 152 Putting Principles to Work 152 Video Case: Production in the 21st Century 153 Notes 154

PaRT 4

Management of Human Resources:

Motivating Employees to Produce Quality Goods and Services 155

CHAPTER 7

Motivating Employees 155

GETTING TO KNOw kIM JORDAN, CEO OF NEW BELGIUM BREWING COMPANy 157

The Value of Motivation 158

Frederick Taylor: The “Father” of Scientific Management 158 Elton Mayo and the Hawthorne Studies 159

Motivation and Maslow’s Hierarchy of Needs 160 Herzberg’s Motivating Factors 161 Mcgregor’s Theory x and Theory y 163 Theory x 164 Theory Y 164 Ouchi’s Theory Z 165

Goal-Setting Theory and Management by

Objectives 166 Meeting Employee Expectations: Expectancy Theory 167

Treating Employees Fairly: Equity Theory 167 Putting Theory into Action 168 Motivating through Job Enrichment 168 Motivating through Open Communication 169 applying Open Communication in Self-Managed Teams 170 Recognizing a Job well Done 170

aDaPTING TO CHANGE EMPLOYEE ENGaGEMENT’S MOOD RING 171

Personalizing Motivation 172 Motivating Employees across the Globe 172 Motivating Employees across Generations 172

CONNECTING THROUGH SOCIAL MEDIA THREE CHEERS FOR PEERS! 174

Summary 175 Career Exploration 178 Critical Thinking 178 Developing Career Skills 178 Putting Principles to Work 179 Video Case: Appletree Answers 179 Notes 180

CHAPTER 8

Human Resource Management: Findingand keeping the Best Employees 182

GETTING TO KNOw HAMDI ULUkAyA, FOUNDER AND CEO OF CHOBANI 183

Working with People Is Just the Beginning 184 Developing the Ultimate Resource 185 The Human Resource Challenge 185

Laws Affecting Human Resource

Management 186 Laws Protecting Employees with Disabilities and Older Employees 188

Effects of Legislation 188

Determining a Firm’s Human Resource

Needs 189 Recruiting Employees From a Diverse Population 190

CONNECTING THROUGH SOCIAL MEDIA NEED a JOB? 192

Selecting Employees Who Will Be Productive 192

CONNECTING THROUGH SOCIAL MEDIA LET’S FaCE IT 194

Hiring Contingent workers 194

Training and Developing Employees for Optimum Performance 195

MaKING ETHICAL DECISIONS INTERN OR INDENTURED SERvaNT? 196

Management Development 197

Networking 198

Diversity in Management Development 198

Appraising Employee Performance to Get

Optimum Results 199 Compensating Employees: Attracting and keeping the Best 200

Pay Systems 200

Compensating Teams 200

Fringe Benefits 202

REaCHING BEYOND OUR BORDERS MaNaGING a GLOBaL wORKFORCE 203

Scheduling Employees to Meet Organizational and Employee Needs 203

Flextime Plans 203

Home-Based work 204

Job-Sharing Plans 206 Moving Employees Up, Over, and Out 206

Promoting and Reassigning Employees 206

Terminating Employees 206

Retiring Employees 207

Losing valued Employees 207

Summary 208

Career Exploration 210

Critical Thinking 210

Developing Career Skills 211

Putting Principles to Work 211

Video Case: Teach for America 211

Notes 212

PaRT 5

Marketing: Developing and Implementing Customer-Oriented Marketing Plans 214

CHAPTER 9

Marketing: Helping Buyers Buy 214

GETTING TO KNOw MICHELLE PHAN, FOUNDER OF IPSy 215

What Is Marketing? 216

The Evolution of Marketing 217

CONNECTING THROUGH SOCIAL MEDIA SNaPPING UP a CUSTOMER BaSE 218

Nonprofit Organizations and Marketing 219

內容簡介

本書是根據中國工商管理本科大綱要求、教學實踐進行詳細精簡的本科英文教材。本書多年來在美國始終是首選的商務學入門教材，幾位作者憑藉自己豐富的教學經驗，並廣泛聽取來自400多名學者以及很多學生的建議和意見，對其不斷進行完善。 本書內容全面，角度新穎，適用對象廣，實踐指導意義強。書中涵蓋了商務趨勢、企業所有權、企業管理、人力資源管理、行銷和管理財務資源六個部分。既適合用作高等院校相關專業的教科書，也可作為內容全面的學科參考手冊供相關領域的管理人員和研究人員使用。

PaRT 4

Management of Human Resources:

Motivating Employees to Produce Quality Goods and Services

7 Motivating Employees 155

8 Human Resource Management: Finding and Keeping the Best Employees 182

PaRT 5

Marketing: Developing and Implementing Customer-Oriented Marketing Plans

9 Marketing: Helping Buyers Buy 214 10 Developing and Pricing Goods and Services 239 11 Distributing Products 265 12 Using Effective Promotions 293

PaRT 6

Managing Financial Resources

13 Understanding accounting and Financial Information 317 14 Financial Management 345

15 Using Securities Markets for Financing and Investing Opportunities 371 16 Money, Financial Institutions, and the Federal Reserve 402

EPILOGUE 427

vi

Gold Standard xvi

PROLOGUE

Getting Ready for This Course and your Career P

Learning the Skills you Need to Succeed Today

and Tomorrow P-1 Using This Course to Prepare for your Career P-2

Assessing your Skills and Personality P-3

Using Professional Business Strategies Right Now P-3 Learning to Behave Like a Professional P-4 Doing your Best in College P-6

Study Hints P-6 Test-Taking Hints P-8 Time Management Hints P-9

Making the Most of the Resources for This Course P-9

Getting the Most from This Text P-11

PaRT 1

Business Trends: Cultivating a Business in Diverse, Global Environments 1

CHAPTER 1

Taking Risks and Making Profits within the Dynamic Business Environment 1

GETTING TO KNOw ANN-MARIE CAMPBELL OF HOME DEPOT 3

Business and Wealth Building 4 Revenues, Profits, and Losses 4 Matching Risk with Profit 4 Standard of Living and Quality of Life 5 Responding to the various Business

Stakeholders 5 Using Business Principles in Nonprofit Organizations 6

The Importance of Entrepreneurs to the Creation of Wealth 7 The Five Factors of Production 7 The Business Environment 9

The Economic and Legal Environment 9 The Technological Environment 10

aDaPTING TO CHANGE UP, UP, aND awaY 12

The Competitive Environment 13 The Social Environment 13 The Global Environment 14

REaCHING BEYOND OUR BORDERS HOLLYwOOD CLIMBS THE GREaT waLL 16

The Evolution of U.S. Business 16 Progress in the agricultural and Manufacturing Industries 16 Progress in Service Industries 17 Your Future in Business 17

aDaPTING TO CHANGE SERvICES ExPaND THE CIRCULaR ECONOMY 19

Summary 19 Career Exploration 21 Critical Thinking 21 Developing Career Skills 22 Putting Principles to Work 22 Video Case: Grubhub and the Dynamic Business

Environment 23 Notes 24

PaRT 2

Business Ownership: Starting a Small Business 25

CHAPTER 2

How to Form a Business 25

GETTING TO KNOw PETER CANCRO, FOUNDER OF JERSEy MIkE’S SUBS 27

Basic Forms of Business Ownership 28 Sole Proprietorships 28

advantages of Sole Proprietorships 28

Disadvantages of Sole Proprietorships 29 Partnerships 30

advantages of Partnerships 31

Disadvantages of Partnerships 32 Corporations 32

vii

MaKING ETHICAL DECISIONS GOOD BUSINESS, BaD KaRMa? 33

advantages of Corporations 34 Disadvantages of Corporations 35 Individuals Can Incorporate 36

aDaPTING TO CHANGE KICKSTaRTING a BENEFIT CORPORaTION 37

S Corporations 37 Limited Liability Companies 38

Corporate Expansion: Mergers and Acquisitions 41 Franchises 42 advantages of Franchises 43 Disadvantages of Franchises 44

SPOTLIGHT ON SMALL BUSINESS UNLOCKING a GROwING FRaNCHISE 45

Diversity in Franchising 45 Home-Based Franchises 46 E-Commerce in Franchising 46 Using Technology in Franchising 47 Franchising in Global Markets 47

Cooperatives 48

Which Form of Ownership Is for you? 48 Summary 49 Career Exploration 51 Critical Thinking 51 Developing Career Skills 51 Putting Principles to Work 52 Video Case: Domino’s Still Rolling in the

Dough 52 Notes 53

CHAPTER 3

Entrepreneurship and Starting a SmallBusiness 55

GETTING TO KNOw TRISTAN WALkER, FOUNDER OF WALkER AND COMPANy 57

The Job-Creating Power of Entrepreneurs in the

United States 58 Why People Take the Entrepreneurial Challenge 58

SPOTLIGHT ON SMALL BUSINESS STUDENT STaRT-UPS 59

what Does It Take to Be an Entrepreneur? 59

Turning Your Passions and Problems into Opportunities 60 Entrepreneurial Teams 61 Entrepreneurship within Firms 61

Micropreneurs and Home-Based Businesses 61 Online Businesses 62 Encouraging Entrepreneurship: what Government

Can Do 64

Getting Started in Small Business 65 Small versus Big Business 66 Importance of Small Businesses 66 Small-Business Success and Failure 66

Learning About Small-Business Operations 68 Learn from Others 68 Get Some Experience 68 Take Over a Successful Firm 68

MaKING ETHICAL DECISIONS SHOULD YOU STaY OR SHOULD YOU GO? 69

Managing a Small Business 69 Planning Your Business 70 Financing Your Small Business 70 Knowing Your Customers 74 Managing Your Employees 74 Keeping Records 75 Looking for Help 75

Going Global: Small-Business Prospects 76 Summary 77 Career Exploration 79 Critical Thinking 79 Developing Career Skills 80 Putting Principles to Work 80 Video Case: Launching a Business: JCF Health and Fitness 80 Notes 81

PaRT 3

Business Management: Empowering Employees to Satisfy Customers 83

CHAPTER 4

Management and Leadership 83

GETTING TO KNOw kEVIN PLANk, FOUNDER OF UNDER ARMOUR 85

Managers’ Roles Are Evolving 86 The Four Functions of Management 86 Planning and Decision Making 88

aDaPTING TO CHANGE wILL STRaTEGY ROBOTS REPLaCE MaNaGERS? 91

Decision Making: Finding the Best alternative 92 Organizing: Creating a Unified System 93

Tasks and Skills at Different Levels of Management 93

CONNECTING THROUGH SOCIAL MEDIA waNT TO BE a SOCIaL MEDIa MaNaGER? 95

Staffing: Getting and Keeping the Right People 95

Leading: Providing Continuous Vision and Values 96

MaKING ETHICAL DECISIONS wHaT DO YOU TELL THE TEaM? 97

Leadership Styles 97 Empowering workers 98 Managing Knowledge 99

Controlling: Making Sure It Works 99

a Key Criterion for Measurement: Customer Satisfaction 100 Summary 101

Career Exploration 103 Critical Thinking 103 Developing Career Skills 104 Putting Principles to Work 104 Video Case: Zappos’s Team Approach 104 Notes 105

CHAPTER 5

Structuring Organizations for Today’s Challenges 106

GETTING TO KNOw DENISE MORRISON, CEO OF CAMPBELL SOUP COMPANy 107

Organizing for Success 108 Building an Organization from the Bottom Up 108

MaKING ETHICAL DECISIONS wOULD YOU SaCRIFICE SaFETY FOR PROFITS? 109

The Changing Organization 109 The Development of Organizational Design 109 Turning Principles into Organizational Design 111

Decisions to Make in Structuring

Organizations 112 Choosing Centralized or Decentralized authority 113

Choosing the appropriate Span of Control 113

Choosing between Tall and Flat Organizational Structures 113 weighing the advantages and Disadvantages of

Departmentalization 114

Organizational Models 117 Line Organizations 117 Line-and-Staff Organizations 117 Matrix-Style Organizations 118

aDaPTING TO CHANGE GOING BOSSLESS 120

Cross-Functional Self-Managed Teams 120 Going Beyond Organizational Boundaries 120 Managing the Interactions among Firms 121 Transparency and virtual Organizations 121 Adapting to Change 122 Restructuring for Empowerment 123

CONNECTING THROUGH SOCIAL MEDIA BREaKING THE CONNECTION 124

Creating a Change-Oriented Organizational Culture 124 Managing the Informal Organization 125 Summary 126 Career Exploration 127 Critical Thinking 127 Developing Career Skills 128 Putting Principles to Work 128 Video Case: Freshii’s Winning Organization 129 Notes 130

CHAPTER 6

Production and OperationsManagement 131

GETTING TO KNOw SHAHID kHAN, CEO OF FLEx-N-GATE 133

Manufacturing and Services in Perspective 134 Manufacturers and Service Organizations Become More Competitive 134

REaCHING BEYOND OUR BORDERS CREaTING SKILLED wORKERS wITH GERMaN-STYLE aPPRENTICESHIPS 135

From Production to Operations Management 135 Operations Management in the Service Sector 136

Production Processes 137 The Need to Improve Production Techniques and Cut Costs 138

Computer-aided Design and Manufacturing 138 Flexible Manufacturing 138 Lean Manufacturing 139 Mass Customization 139 Robotics 139 3D Printing 140 Using Sensing, Measurement, and Process

Control 140 Operations Management Planning 140 Facility Location 140

aDaPTING TO CHANGE THE vaST POSSIBILITIES OF 3D PRINTING 141

Facility Location for Manufacturers 141

MaKING ETHICAL DECISIONS SHOULD wE STaY OR SHOULD wE GO? 142

Interfirm Operations Management 142 Facility Location in the Future 143 Facility Layout 143 Materials Requirement Planning 143 Purchasing 145 Just-in-Time Inventory Control 145 Quality Control 145 The Baldrige awards 146 ISO 9001 and ISO 14001 Standards 146

Control Procedures: PERT and Gantt Charts 147 Preparing for the Future 148 Summary 149 Career Exploration 151 Critical Thinking 152 Developing Career Skills 152 Putting Principles to Work 152 Video Case: Production in the 21st Century 153 Notes 154

PaRT 4

Management of Human Resources:

Motivating Employees to Produce Quality Goods and Services 155

CHAPTER 7

Motivating Employees 155

GETTING TO KNOw kIM JORDAN, CEO OF NEW BELGIUM BREWING COMPANy 157

The Value of Motivation 158

Frederick Taylor: The “Father” of Scientific Management 158 Elton Mayo and the Hawthorne Studies 159

Motivation and Maslow’s Hierarchy of Needs 160 Herzberg’s Motivating Factors 161 Mcgregor’s Theory x and Theory y 163 Theory x 164 Theory Y 164 Ouchi’s Theory Z 165

Goal-Setting Theory and Management by

Objectives 166 Meeting Employee Expectations: Expectancy Theory 167

Treating Employees Fairly: Equity Theory 167 Putting Theory into Action 168 Motivating through Job Enrichment 168 Motivating through Open Communication 169 applying Open Communication in Self-Managed Teams 170 Recognizing a Job well Done 170

aDaPTING TO CHANGE EMPLOYEE ENGaGEMENT’S MOOD RING 171

Personalizing Motivation 172 Motivating Employees across the Globe 172 Motivating Employees across Generations 172

CONNECTING THROUGH SOCIAL MEDIA THREE CHEERS FOR PEERS! 174

Summary 175 Career Exploration 178 Critical Thinking 178 Developing Career Skills 178 Putting Principles to Work 179 Video Case: Appletree Answers 179 Notes 180

CHAPTER 8

Human Resource Management: Findingand keeping the Best Employees 182

GETTING TO KNOw HAMDI ULUkAyA, FOUNDER AND CEO OF CHOBANI 183

Working with People Is Just the Beginning 184 Developing the Ultimate Resource 185 The Human Resource Challenge 185

Laws Affecting Human Resource

Management 186 Laws Protecting Employees with Disabilities and Older Employees 188

Effects of Legislation 188

Determining a Firm’s Human Resource

Needs 189 Recruiting Employees From a Diverse Population 190

CONNECTING THROUGH SOCIAL MEDIA NEED a JOB? 192

Selecting Employees Who Will Be Productive 192

CONNECTING THROUGH SOCIAL MEDIA LET’S FaCE IT 194

Hiring Contingent workers 194

Training and Developing Employees for Optimum Performance 195

MaKING ETHICAL DECISIONS INTERN OR INDENTURED SERvaNT? 196

Management Development 197

Networking 198

Diversity in Management Development 198

Appraising Employee Performance to Get

Optimum Results 199 Compensating Employees: Attracting and keeping the Best 200

Pay Systems 200

Compensating Teams 200

Fringe Benefits 202

REaCHING BEYOND OUR BORDERS MaNaGING a GLOBaL wORKFORCE 203

Scheduling Employees to Meet Organizational and Employee Needs 203

Flextime Plans 203

Home-Based work 204

Job-Sharing Plans 206 Moving Employees Up, Over, and Out 206

Promoting and Reassigning Employees 206

Terminating Employees 206

Retiring Employees 207

Losing valued Employees 207

Summary 208

Career Exploration 210

Critical Thinking 210

Developing Career Skills 211

Putting Principles to Work 211

Video Case: Teach for America 211

Notes 212

PaRT 5

Marketing: Developing and Implementing Customer-Oriented Marketing Plans 214

CHAPTER 9

Marketing: Helping Buyers Buy 214

GETTING TO KNOw MICHELLE PHAN, FOUNDER OF IPSy 215

What Is Marketing? 216

The Evolution of Marketing 217

CONNECTING THROUGH SOCIAL MEDIA SNaPPING UP a CUSTOMER BaSE 218

Nonprofit Organizations and Marketing 219

內容簡介

本書是根據中國工商管理本科大綱要求、教學實踐進行詳細精簡的本科英文教材。本書多年來在美國始終是首選的商務學入門教材，幾位作者憑藉自己豐富的教學經驗，並廣泛聽取來自400多名學者以及很多學生的建議和意見，對其不斷進行完善。 本書內容全面，角度新穎，適用對象廣，實踐指導意義強。書中涵蓋了商務趨勢、企業所有權、企業管理、人力資源管理、行銷和管理財務資源六個部分。既適合用作高等院校相關專業的教科書，也可作為內容全面的學科參考手冊供相關領域的管理人員和研究人員使用。