《 周末MBA傻瓜書 Weekend MBA for Dummies》是2007年John Wiley & Sons出版的圖書，作者是Richard Pettinger、Peter Economy、Kathleen R. Allen。
基本介紹
- 書名：周末MBA傻瓜書 Weekend MBA for Dummies
- 作者：Richard Pettinger、Peter Economy、Kathleen R. Allen
- 出版社：John Wiley & Sons
- 出版時間：2007年04月13日
- 頁數：768 頁
- 定價：235 元
- 裝幀：Paperback
- ISBN：9780470060971
內容簡介,作者簡介,圖書目錄,
內容簡介
Packed with info on today′s hottest business trends
Boost your management skills and put yourself on the fast track to success
A graduate MBA programme gives you the business expertise you need for success. But what if you don′t have the time or money to take a full MBA course? That′s where this friendly guide comes in. Packed with UK and global examples of best practice in finance, marketing, entrepreneurship, e–commerce, and other business school topics, it′s just what you need to turbocharge your career.
∗ Motivate employees and build great teams
∗Understand financial fundamentals
∗Create effective marketing plans
∗Come out ahead in negotiations
∗Make the Internet work for you
作者簡介
Richard Pettinger is a senior management lecturer and author of over 30 management books.Dr Kathleen Allen is the author of several books on entrepreneurship.Peter Economy is a management writer and consultant.
圖書目錄
Introduction
Part Ⅰ: The New World of Business and Management.
Chapter 1: Embracing Change
Chapter 2: Information Technology and Competitive Advantage
Chapter 3: Going Global
Chapter 4: Strategic Planning: Looking into the Crystal Ball
Part Ⅱ: Leading and Managing in the New World
Chapter 5: Managing Is Hard; Leading Is Even Harder
Chapter 6: Carrots and Sticks: Motivation and Commitment
Chapter 7: Hiring and Firing: Getting and Keeping the Best Employees
Chapter 8: One for All and All for One: Teamwork and Employee Empowerment
Chapter 9: Behaving Yourself: Ethics and Standards
Part Ⅲ: Money: What you Don't Know Will Hurt you
Chapter 10: Basic Economics
Chapter 11: All You Ever Wanted to Know about Accounting
Chapter 12: Making Sense of Financial Statements
Chapter 13: Unravelling the Mysteries of Financial Planning and Analysis
Chapter 14: It Takes Money to Make Money
Chapter 15: Understanding Stocks and Shares
Part Ⅳ: Marketing in the New World
Chapter 16: You're Nothing Without a Customer
Chapter 17: Focusing Your Efforts: Marketing Planning
Chapter 18: Looking at Advertising and Promotion
Chapter 19: A Special Relationship: Selling
Part Ⅴ: The Last Pieces of the Jigsaw
Chapter 20: Manufacturing and Distribution: Technology Makes the Difference
Chapter 21:The Ins and Outs of Risk Management
Chapter 22: Playing the Negotiation Game
Part Ⅵ: The Part of Tens
Chapter 23: Ten Mistakes Managers Make
Chapter 24: Ten Creative Ways to Market Your Products and Services
Chapter 25: Ten Best Free Business Resources
Chapter 26: Ten Steps to Improve Your Cash Flow
Chapter 27: Ten Best MBA Books
Index
