全國行業英語系列統編教材：經貿英語（第2版）

《全國行業英語系列統編教材：經貿英語(第2版)》是高等教育出版社2012年5月1日出版的圖書。

基本介紹

• 中文名：全國行業英語系列統編教材：經貿英語（第2版）
• 別名：Business English For Economy & Trade
• 作者：廖國強
• 出版時間：2012年5月1日
• 出版社：高等教育出版社
• 頁數：300 頁
• ISBN：9787040348972 
• 開本：16 開
• 條形碼：9787040348972

內容簡介

《全國行業英語系列統編教材:經貿英語(第2版)》共分15單元，每單元含4大模組。第一個模組從聽力開始，引入該單元內容的基本概念或常識，讓學習者在練習聽力的過程中學到新知識，自然留下初步印象，為第二步展開專業性的情景對話或有特色的個案式討論奠定基礎；在第三個模組Rudimentary Knowledge中，讀者可以學習到涉及該單元主題的基礎理論專題文章，了解相關知識及背景，從而使所學內容更加系統化；通過Additional Practice模組中更多專業知識的學習和意圖明確的綜合實踐練習，能使讀者達到開拓視野、打牢語言基礎和鞏固提高的目的，其中唐桂霖為Merry Corner部分所繪插圖能更好地幫助讀者理解幽默故事，還能讓讀者進一步在愉悅中體驗英語學習的效果。

圖書目錄

Unit Trade（貿易）

Part 1 Understanding of Trade

Part 2 Establishing Trade Relations

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 2 Markets（市場）

Part 1 Some Forms of Markets

Part 2 Marketing Products or Services Successfully

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 3 Attracting or Making

Investment（引資或投資）

Part 1 Attracting or Making Investment

Part 2 Investment Environment

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 4 Import and Export（進口與出口）

Part 1 Import and Export

Part 2 Making the Decision to Import or Export

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 5 Technology Transfers（技術轉讓）

Part 1 Benefits of Advanced Technology

Part 2 Introducing the Latest Technology to Keep Competitiveness

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 6 Invitation for and Submission of Bids（招標與投標）

Part 1 Conditions for Bids

Part 2 Consulting About the Bids

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 7 Inquiry and Offer（詢價與報價）

Part 1 General Ideas of Inquiry and Offer

Part 2 Dialogues About Inquiry and Offer

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 8 Counter-Offer（還盤）

Part 1 Understanding of Counter-Offer

Part 2 Meeting Each Other Halfway

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 9 Acceptance and Crderine

Part 1 Basic Ideas of Acceptance and Ordering

Part 2 Making a Further Concession

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 10 Packing and Shipment（包裝與發運）

Part 1 Importance of Packing and Shipment

Part 2 Negotiation on Packing and Shipment Issues

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 11 Insurance（保險）

Part 1 Understanding of Insurance

Part 2 Having the Goods Insured Appropriately

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 12 Agency（代理）

Part 1 Roles of Agency

Part 2 Agency & Commission

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 13 Claims（索賠）

Part 1 Reasons for Claims

Part 2 Making Claims

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 14 Arbitration（仲裁）

Part 1 Settling Trade Disputes

Part 2 Avoiding Arbitration

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 15 Commercial Documents

Part 1 General Ideas of Commercial Documents

Part 2 Dialogues About Draft and Bill of Lading

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Tapescripts

Key for Reference