《中國工商管理國際最佳案例獲獎精選（英文版）》是2018年上海交通大學出版社出版的圖書，作者是中歐案例中心。
基本介紹
- 中文名：中國工商管理國際最佳案例獲獎精選（英文版）
- 作者：中歐案例中心
- 出版時間：2018年12月1日
- 出版社： 上海交通大學出版社
- ISBN：9787313203533
內容簡介,圖書目錄,
內容簡介
本書精選了中國工商管理國際案例大賽的獲獎作品。全部案例由英文寫作完成，並交由資深外籍英語編輯潤色而成。本案例集的主旨是通過對不同企業的研究，包括中資企業，以及在華外資企業，揭示近年來中國經濟成長的實質原因和內在邏輯，也給想了解中國企業，以及想知道如何在華運營企業的國際企業者和研究人士一個很好的了解視窗，以及實操性範式。本案例集的出版可以說是填補了國際市場上中國案例研究的一個空白，具有重要的出版意義和價值。
圖書目錄
Introduction
1 FamilyMart： "Internet Plus" Strategy
FamilyMart's Background
The Omni-Channel Transformation of China's Retail Industry
FamilyMart's "Making Life Easier with Maxxipoint" Initiative
Products： From Offline to Online
Industry Competition
Target Customers
Membership Management
Social Media
Supply Chains
Considerations
2 Jinhuobao： A B2B E-commerce Platform for FMCG in the New Retail Era
Company Background
Innovation and Value Creation by Jinhuobao
Solving the Human Resources Problem： Jinhuotuan
Solving the Goods Problem： Jinhuobao
Solving the Warehouse Problem： Jindou Cloud Warehouse
Retailer Standardization
Challenges of the New Retail Era
The Competition Landscape
Market Players
Advantages and Disadvantages
Next Steps： Supply-Chain Finance?
3 OnePlus： A Chinese Tech Startup Aiming to Disrupt the
Global Smartphone Market
The Beginning
Gaining Momentum
Business Model of OnePlus
Razor-Thin Margins
Invite-Only Sales Model
Customer Focused Product Development
Direct to Customer
Global First Strategy
Marketing
Initial Results
Challenges
The Road Ahead
4 Huawei's Quest for Global Markets
Huawei——from Shenzhen to Global Markets
Huawei's Internationalization Strategy
Challenges in the Global Telecom Markets
5 TECNO Mobile's Growth Strategies in Africa
Background Note
TECNO Enters Africa
TECNO's Strategies in Africa
Marketing
Empowering Communities
Results
A Growing Global Footprint Challenges Ahead
6 Can Starbucks Sustain Its High Prices in China?
About Starbucks
Starbucks in China
Adapting to Chinese Culture
An Expensive Taste
Higher Price Criticized
Defending the Price Hike
Is It Sustainable?
7 ofo： A Bike Sharing Firm from Campus
ofo： A Bike Sharing Start-up on Campus
The Transportation Industry in the Era of a Sharing Economy
ofo： A Long Way to Go
8 From Product Brand to Platform Brand： Business Evolution of
Internet Clothing Brand Handu
From Selling Products to Building Brands： Can a Brand Be Created on the Internet?
From Tradition to the Internet： What Kind of Clothing Brand Could Be Built on the Internet?
From Brand 1．0 to Brand 2．0： How to Build an Internet Brand?
From Brand 3．0 to Brand 4．0： Changing into an Online Retail Service Provider Conclusion
9 Why Didn't the SF Heike Project Suceeed?
Background
About SF EXPRESS
Positioning and Business Strategy of the SF Heike Project
Rise and Fall of the SF Heike Project
SF EXPRESS's Dilemma
Epilogue
10 Haidilao's Crisis Management： Threats， Opportunities and
Corporate Values
The Chinese Hot-Pot Industry
Haidilao's Legendary Success
Haidilao's Spirit
Haidilao's Kitchen Hygiene Crisis
Changing Online Public Opinion
Follow-Up
