《中國企業的創新與轉型：浙商案例分析（英文版）》是2016年浙江大學出版社出版的圖書，作者是程惠芳。
基本介紹
- 中文名：中國企業的創新與轉型：浙商案例分析（英文版）
- 作者：程惠芳
- 出版社：浙江大學出版社
- ISBN：9787308161145
內容簡介,圖書目錄,
內容簡介
《中國企業的創新與轉型：浙商案例分析（英文版）》對中國企業創新與轉型發展的模式進行深入研究，並對20餘家浙江省龍頭企業創新與轉型發展的案例進行深入分析。全書以企業轉型升級為主線，深入調查和研究企業創新與轉型發展的規律。《中國企業的創新與轉型：浙商案例分析（英文版）》對企業轉型升級理論研究、企業創新發展案例教學和我國經濟發展方式的轉變及政策制定都具有重要的理論和實踐指導意義。《中國企業的創新與轉型：浙商案例分析（英文版）》適合用於MBA案例教學，可供企業管理人員、機關幹部、相關領域研究人員、相關專業教師和學生，以及有志於創新和創業的人群參考、閱讀。
圖書目錄
Preface
Case 1 The Growth Path of Alibaba Group
Case 2 Wanxiang Group's Innovation and Transformation
Case 3 The Car Development Path of Geely Group
Case 4 Innovation and Diversified Development of Transfar Group
Case 5 Hikvision's Innovation， Development and Transformation
Case 6 Innovation and Transformation of Hangyang Group
Case 7 Hailiang Group's Transformation and Upgrade
Case 8 Dun'an Group's Innovation and Multiple Dimensions of Transition
Case 9 Xizi UHC's Innovation and Transformation
Case 10 The Growth Path of Hangzhou Wahaha Group
Case 11 Tongkun Group's Development —— "Wal-Mart" in the Polyester Filament Industry
Case 12 Innovation and Transformation of Wolong Group
Case 13 Hengyi Group's Chemical Fiber Industry Chain Development
Case 14 Innovation and Transformation of AUX Group
Case 15 Innovation and Transformation of Hangzhou Iron and Steel Group
Case 16 Juhua Group's Transformation and Upgrade
Case 17 Innovation and Transformation of Conba Group
Case 18 Innovative Development of Furun Group
Case 19 Innovation and Transformation of Hangzhou Steam Turbine Corporation
Case 20 The Path of Youngor's Mergers and Development
Case 21 Transformation and Upgrade of Zhejiang Longsheng Group
Case 22 Innovation and Product Upgrade of Hangzhou Minsheng Pharmaceutical Group
Case 23 Beingmate Group's Transformation and Upgrade
Case 24 Nice Group's Transformation
Case 25 Transformation and Upgrade of Jiuli Group
Case 26 Innovation and Transformation of Supcon
References
Index
